FTSE 100 stock Ocado has soared. What’s the best move now?

Ocado (LON: OCDO) shares have turned £2K into £10.5K in just three years. Is the FTSE 100 (INDEXFTSE: UKX) stock still worth buying?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 100 stock Ocado (LSE: OCDO) has had an incredible run over the last three years, rising from around 245p to just under 1,300p. That means a £2,000 investment 36 months ago would now be worth over £10,500.

The main reason the stock has surged so spectacularly is that investors now see the company as less of an online grocer and more of a technology specialist, as it is now focused on providing warehouse automation solutions through its technology arm, Ocado Solutions. The group’s current £9bn market cap suggests the market believes Ocado has huge growth potential.

Is Ocado still an attractive investment proposition after a 430% gain in three years? Let’s take a look at the investment case.

Automation is a big theme

Let me start by saying that I am very bullish on automation as an investment theme. Over the next decade, I expect companies across a wide variety of industries to automate basic tasks, and for this reason, I have a small position in the ROBO Global Robotics & Automation ETF, which invests in global companies that are driving transformative innovations in robotics, automation, and artificial intelligence.

Turning to Ocado, I think its technology offering, the Ocado Smart Platform (OSP), certainly looks interesting. An end-to-end suite of solutions for operating online grocery businesses, OSP helps other retailers increase productivity, enhance flexibility, and generate higher profit margins. By partnering with Ocado Solutions, retailers can develop a sustainable, scalable, and profitable online grocery business, cost-effectively and with minimal risk.

Thanks to the group’s first-mover advantage, Ocado has already signed a number of key deals with major supermarket groups around the world, including Kroger in the US, Groupe Casino in France, and most recently, Japanese supermarket giant Aeon. Clearly, the group has momentum right now.

No profits = risk 

That said, my issue with Ocado, from an investment point of view, is that its shift towards automation solutions has wiped out its profits. In FY2018, the group generated a net loss of £45m. And for FY2019, analysts forecast a net loss of £140m. As my colleague Alan Oscroft recently pointed out, investors should not expect profits to return for at least the next couple of years.

In my view, this lack of profits adds risk to the investment case. Without profits, it’s much harder to put an accurate valuation on a company. And in a market downturn, highly-rated companies with no profits can be hit hard.

Of course, unprofitable companies can still turn out to be amazing investments. Just look at Amazon – it was unprofitable for years. Those who invested early and stayed invested would have done very well.

However, after being burnt by unprofitable companies in the past, one of my key rules these days is that I only invest in companies that are profitable. For this reason, I won’t be investing in Ocado right now. I will, however, be monitoring the company’s growth closely, with a view to investing in the future.

Edward Sheldon has a position in the ROBO Global Robotics & Automation ETF. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK owns shares of and has recommended Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British coins and bank notes scattered on a surface
Investing For Beginners

These 2 UK stocks just got insanely cheap

Jon Smith reviews a couple of UK stocks that have experienced double-digit percentage falls within the past month. He thinks…

Read more »

UK supporters with flag
Investing Articles

With global markets in meltdown, which UK shares are investors buying?

With events in the Middle East causing stock market chaos, here are the UK shares being bought by users of…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

This growth stock just rocketed 43% in my ISA! What the heck is going on?

Despite surging 43% yesterday, this growth stock remains 65% lower than it was just five months ago. Is it worth…

Read more »

British pound data
Investing Articles

A stock market crash may be coming! 3 tips for ISA holders

Investors have enjoyed tremendous gains in recent years. But with another stock market crash likely, what can be done to…

Read more »

Diverse group of friends cheering sport at bar together
Investing Articles

These 3 FTSE 100 growth FTSE 250 stocks are now dirt cheap!

Searching for the best FTSE 100 stocks to buy as the market slumps? Here's a fallen hero to consider --…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

By March 2027, £1,000 invested in Lloyds shares could be worth…

How much could a sizable investment in Lloyds' shares be worth by next March? Here’s what the analysts expect for…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

Up 329%! 3 Top Growth Stocks For March 2026 [PREMIUM PICKS]

Our goal here is to highlight some of our past recommendations that we think are of particular interest today, due…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Dividend Shares

Down over 7% from its 2026 high, is the FTSE 100 set to crash?

After getting close to 11,000, the FTSE 100 has fallen back towards 10,000. This has exposed potential bargains, such as…

Read more »