3 naughty-but-nice shares I want under my Christmas tree for 2020!

These 3 stocks are all I want for Christmas, and I’ve been making my list and checking it twice!

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Christmas and New Year holidays are a time of parties for many, with over-indulgence being key to proceedings – and long may it continue!

People rarely forego their tipples, smokes, or a flutter on the bingo, even during the rest of the year, which is why ‘sin’ stocks can be attractive because of their often defensive and cash-generating credentials.

Here are three naughty-but-nice shares I want under my Christmas tree this year to hold for 2020 and beyond.

Alcohol

Premium alcoholic drinks producer Diageo (LSE: DGE) is a giant in the FTSE 100 with a market capitalisation near £72bn. But at 3,000p, the share price is just over 17% below its September high.

And that’s attractive, to me – any weakness in the price always looks like an opportunity for me to buy some of the shares. Such is the confidence I’ve developed over the years in the firm’s ability to keep producing revenue, earnings, and cash flow that can service the rising dividend.

The company’s success has been driven by its powerful brands. Names such as Guinness, Baileys, Captain Morgan, Smirnoff, Johnnie Walker, and Tanqueray. In an update in September, the company said its new trading year started well from the beginning of July. And the firm’s strategy is building on “the momentum and consistent progress” we’ve been seeing from the enterprise.

The shares may have slipped a little but I reckon the business remains strong. Meanwhile, the forward-looking earnings multiple sits just below 20 for the trading year to June 2021.

Smokes

Smoking products supplier British American Tobacco (LSE: BATS) has seen its share price knocked back recently because of regulatory fears related to vaping products and menthol flavoured cigarettes.

I also think part of the valuation adjustment has been due to the unwinding of an over-valuation of the sector that occurred because of the so-called bond-proxy trade, which saw investors piling into defensive shares for their steady dividends over several years.

However, my guess is that the valuation may have over-shot to the downside and we could see upwards progress in the share price through 2020 and beyond. But regardless of valuation, the underlying business continues to thrive, and operational progress could pressure the share price upwards too.

On top of that, shareholders can collect the healthy, growing dividend which is yielding above 7% for 2020. It’s hard for me to ignore that.

Gaming

The story behind bingo, gaming, and gambling operator Rank (LSE: RNK) is that over several years the bricks-and-mortar business had been struggling with sales migrating online. For a long time, the share price slid down because emerging growth from the digital business could not overcome the slippage from the traditional operations to stop overall earnings from declining.

But in August with the full-year results report, the firm posted higher cash flow and raised its dividend. Since then, the share price has responded well and is up more than 45%. The investing community has recognised the new equilibrium in the business and we could be on course to see rising earnings in the years ahead, as the online business continues to grow.

Meanwhile, with the stock at 248p, as I write, the forward-looking earnings multiple sits at just over 11 and the anticipated dividend yield is 3.9%. I think that valuation is attractive given the potential growth on offer.

Kevin Godbold owns shares in British American Tobacco. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Investors are rushing to buy these before the Stocks and Shares ISA deadline. Should we join in?

Despite geopolitical troubles causing so much pain in the world, Stocks and Shares ISA investors in the UK are keeping…

Read more »

Mature friends at a dinner party
Investing Articles

How much do you need in a Stocks and Shares ISA for a £10,000 second income?

Ben McPoland highlights a FTSE 100 dividend stock yielding 7% that could contribute nicely to an ISA generating a second…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How big a Stocks and Shares ISA is needed to target £500 of monthly passive income?

Christopher Ruane explains how a Stocks and Shares ISA could potentially earn someone thousands of pounds in dividends per year.

Read more »

British pound data
Investing Articles

With the stock market down, here are 2 potential ISA bargains to consider right now

When the stock market dips, investors looking at long-term prospects should seek out cheap shares, right? I have my eye…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »