Royal Mail vs SSE: Which falling share price should I buy?

The Royal Mail and SSE share prices have been falling recently. Should you invest in both or is one a value trap?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Royal Mail (LSE: RMG) shares have lost 45% of their value since November 2018 and haven’t been performing well at all this year. However, the high dividend yield and low price could tempt many investors into buying.

Likewise, SSE (LSE: SSE) has also seen its share price fall. In the past three years it’s dropped 26%. Having said this, could it now be back on the rise?

I’m going to take a look at both companies to understand why they could be undervalued and whether they are worth investing in.

Daylight robbery?

Currently, Royal Mail shares are incredibly cheap after consistently dropping in value throughout the years. The shares did benefit from a 3% rise in September but they are still down 5.8% since the end of August.

However, if you look at the fundamentals, Royal Mail shares still look incredibly attractive, so is it just harshly undervalued? With a forecast dividend yield of 7.4% and a price-to-earnings ratio of under 9, it appears to be screaming buy. So, why aren’t investors cashing in, and what’s causing such a low valuation?

If we take a closer look at Royal Mail in terms of its earnings, it’s easy to see that there are some concerns. Earnings per share are projected to fall a staggering 49% in 2020. This is after a decline of 45% already in 2019. Furthermore, the projected dividend will only be covered 1.5 times by forecast earnings. This is far from comfortable when the company is suffering from cash flow problems.

Royal Mail is very aware of the potentially dire situation that it’s currently in and plans to invest around £1.8bn in its UK business over the next five years. However, this might not be enough to turn everything around and it could be too late, considering the rate shares are dropping.

Taking everything into account, it appears to me that Royal Mail is deserving of its low valuation. For now, I think that its’s worth staying away from this stock.

Looking better

On the other hand, I think that SSE could bring investors great rewards. While the share has been falling, it’s up 15% from its July lows. In September, it revealed a $500m deal to sell its retail business to rival OVO Energy. This will really help the company to pay off some of its debt and reinvest into the business.

The current dividend yield of 6.6% is very tempting, and I feel that it’s much more reliable than Royal Mail’s dividend. Furthermore, I think that SSE has a great business plan moving forward, focusing much more on renewable energy as people begin searching for alternatives to gas and oil. The company appears to be well-positioned to benefit from the UK’s gradual transition to low-carbon energy.

The sustainable business plan, million-dollar deal with OVO Energy and the high dividend make SSE a buy for me.

fional has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing For Beginners

Is Aston Martin going to be a penny share by the end of this year?

Jon Smith explains his concerns around Aston Martin following the latest results, and mulls whether the company is on the…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Legal & General share price slumps 6%! What on earth has happened?

Legal & General's share price plummeted on Wednesday (10 March). Does this provide an attractive dip-buying opportunity for investors?

Read more »

Female Tesco employee holding produce crate
Market Movers

With an astonishing 7.5% yield, is this ‘defensive’ REIT worth buying today?

Due to its massive yield and sole focus on a niche part of the commercial property market, is this REIT…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

As well as an 8.9%-yield, is there another reason to buy Legal & General’s shares after today’s results?

James Beard has long admired Legal & General shares for their generous passive income. But could investors be overlooking something…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Will the Iran war cause a stock market crash? Here’s what history says

History offers some reassurance to investors when it comes to geopolitical events and stock market crashes. Ben McPoland explains more.

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

I still like Nvidia, but right now, I like this legendary S&P 500 stock more

Edward Sheldon is bullish on Nvidia stock at today’s share price. However, right now, he sees more investment appeal in…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

£1,000 now buys 1,013 Lloyds shares. Worth it?

With £1,000, investors can pick up a stack of Lloyds shares. But is this a good deal? And are there…

Read more »

Exterior of BT Group head office - One Braham, London
Investing Articles

4 reasons why the BT share price could surge 45% over the next year!

Could BT's share price really surge to 300p over the next year? One broker thinks so, though Royston Wild sees…

Read more »