Just how low can the Aviva share price go?

The Aviva plc (LON: AV) share price is on the slide again, but here’s why I think the market has got this top dividend stock all wrong.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I seem to be spending too long these days looking at shares I bought with high hopes a few years ago and wondering why I’m sitting on a loss today.

Aviva (LSE: AV) is one, which I bought in 2015. With the shares priced at 361p today, I’m down 24%. Dividends have helped, mind, and I’ve pocketed 22% from those, so I’m actually close to break-even on Aviva. But it’s really not the result I was expecting at this stage.

I’d watched Aviva’s crunch in the financial crisis, when its balance sheet was found wanting and its dividend was overstretched and had to be slashed. I then watched the company turn things round and get into a much better shape, resume EPS growth, and quickly get back on a progressive dividend track.

Reaction

But the market has not been convinced, and Aviva shares have fallen to a forward P/E valuation of just six. That’s less than half the long-term average of the FTSE 100, and we’re talking about a stock that’s expected to pay twice-covered dividends at yields approaching 9%.

While the company might have got itself well on the road to recovery, new chief executive Maurice Tulloch has set his sights firmly on the company’s debt and is aiming to reduce it by at least £1.5bn by the end of 2022. That’s a challenging target, and and it’s part of his wider strategy of reducing costs and addressing the complexity of the business.

Split

On the complexity issue, part of the plan is to split Aviva into the two divisions it had before they were merged in 2017, general insurance and life insurance. On costs, Tulloch is aiming to make savings of £300m per year, partly through cutting 1,800 jobs, and some fear that he has his sights set on that high dividend too.

Right now, the company has said it’s sticking to its dividend strategy, so the annual cash payment seems safe for the time being. But would a dividend cut actually be a bad thing?

It would surely send hordes of wailing investors rushing for their sell buttons, as many see dividends as sacrosanct and view a reduction as a sign of failure. But I reckon that’s a part of UK dividend culture that’s misplaced, and we should be happier to accept a variable dividend from year to year as part of a strategy that best provides for the long-term success of our companies.

Debt

And I don’t like debt. Some investors do, and they point to the profitable gearing that can be achieved by using borrowed money to invest in earnings growth. That’s all well and good in happy economic periods, but when we hit tougher times it can come back and bite hard.

What would I do if I saw the Aviva dividend yield reduced to, say, 5% to 6%? I’d probably watch for a price fall and buy more shares cheaply, because there’s nothing wrong with cutting a dividend — not when it’s done for the right reasons as part of a long-term plan.

Whether Aviva shares actually will fall further before they recover, I really can’t say. All that matters to me is their current valuation compared to the company’s long-term prospects. And on that score, I rate Aviva as a strong buy.

Alan Oscroft owns shares of Aviva. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

£10,000 buys 373 shares in this FTSE 100 heavyweight that’s tipped to surve in 2026

With analysts expecting the stock to climb 54% in the next 12 months, is now the perfect time for investors…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Are BP shares a slam-dunk buy as oil prices rocket – or is there a hidden danger?

As the oil price rises, investors might expect BP shares to follow. But Harvey Jones warns it may not play…

Read more »

Investing Articles

2 growth stocks to consider buying for an ISA in March

Here are two growth stocks I think are worth considering buying. Both have stumbled recently, even though the underlying businesses…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How long might a Stocks and Shares ISA take to earn a £950 monthly second income?

Christopher Ruane explains how someone could seek to turn a Stocks and Shares ISA into a source of monthly passive…

Read more »

British pound data
Investing Articles

Get yourself ready for a violent stock market crash!

The FTSE 100 is sinking, raising fears of a fresh stock market crash. What are you doing about it? Here's…

Read more »

ISA Individual Savings Account
Investing Articles

Hands up, who’s dreaming of a million in a Stocks and Shares ISA?

How to make a million in a Stocks and Shares ISA, that's what headlines keep banging on about. Let's look…

Read more »

British Pennies on a Pound Note
Investing Articles

OK, who’s dreaming of making a million from red-hot penny shares?

Investors in penny shares can sound like the most upbeat optimists there are. It can work, but hopes need to…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

Could this ultra-high-yielding FTSE 100 passive income gem quietly fund my retirement?

With rising payouts, strong cash generation and impressive earnings forecasts, this FTSE 100 dividend gem may be developing into a…

Read more »