Forget the Cash ISA! 2 dirt-cheap FTSE 100 dividend stocks I’d buy today

These FTSE 100 (INDEXFTSE: UKX) income stocks could provide a 6%+ income for life, says Roland Head.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As I write, the best easy access Cash ISA on the market has an interest rate of just 1.44%, according to a popular money-saving website.

Personally, I like my money to work harder for me than that. So while I keep some of my savings in cash, a lot of my spare money is invested in FTSE 100 dividend stocks. These offer much higher potential returns — the two stocks I’m going to look at today both yield more than 6%.

Ahead of expectations

One of my biggest buys in recent months has been advertising giant WPP (LSE: WPP), which is in the early stages of a three-year turnaround plan under chief executive Mark Read.

The WPP share price is up by nearly 7% at the time of writing, after Mr Read flagged up new business wins with eBay, Instagram and L’Oréal. Although the group’s underlying operating profit fell by 8% to £730m during the first half of the year, this was as expected.

Investor confidence was boosted this morning by signs that sales may be improving. Like-for-like sales fell by 1.4% during the second quarter, compared to a fall of 2.8% during the first three months of the year.

A bargain income buy?

One of Mr Read’s priorities has been to cut WPP’s net debt, which had reached more than £5bn. Today’s figures show welcome progress, with average net debt down to £4,384m during the first half of the year, compared to £4,966m in 2018.

Much of this reduction is being funded by disposals. The biggest of these is due early in 2020, when WPP expects to complete the sale of a 60% stake in data research agency Kantar for $3.1bn (£2.5bn). Around £1.5bn will be used to repay debt, with the remaining £1bn returned to shareholders — I estimate this could be worth about 80p per share.

Mr Read’s restructuring programme appears to be going very well. The second part of his challenge is to return the business to growth. It’s too soon to say how successful he will be, but I’m encouraged by progress so far.

With the stock trading on less than 10 times forecast earnings and offering a yield of more than 6%, I think the WPP share price offers great value for income investors.

A stock I’d buy and hold forever

The next stock on my list today is HSBC Holdings (LSE: HSBA). This Anglo-Asian bank recently surprised the market by announcing the departure of chief executive John Flint after just 18 months in charge.

The board is said to have lost confidence in Mr Flint’s ability to return the bank to growth and deal with difficult market conditions.

Personally, I don’t think shareholders need to worry too much about this. HSBC has been in business since 1865 and has an experienced board. A new boss will be found. In the meantime, I think the current lull in the bank’s share price could be a buying opportunity.

Last week’s half-year results looked pretty solid to me. Adjusted pre-tax profit rose by 7% to $12,516m, while the bank’s return on average tangible equity rose from 9.7% to 11.2%.

With the HSBC share price trading roughly in line with the bank’s book value and offering a 6.6% dividend yield, I think today could be a great time for income investors to snap up some stock.

Roland Head owns shares of WPP. The Motley Fool UK has the following options: short October 2019 $37 calls on eBay and long January 2021 $18 calls on eBay. The Motley Fool UK has recommended eBay and HSBC Holdings. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Lady wearing a head scarf looks over pages on company financials
Investing Articles

Is April a good time to start buying shares?

Wondering whether now's a good time to start buying shares to build wealth? History suggests it is, says Edward Sheldon.

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much passive income could a Stocks and Shares ISA pump out every year?

Regular investing inside a Stocks and Shares ISA could lead to the equivalent of £141 a week in tax-free passive…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

With the FTSE 100 down 5%+ investors should remember this legendary quote from Warren Buffett

Warren Buffett is widely regarded as the greatest investor of all time. And he says that the best time to…

Read more »

Inflation in newspapers
Investing Articles

1 FTSE 100 stock that could benefit from higher inflation

For most companies, inflation is a risk. But for one FTSE 100 firm, higher input costs could be an opportunity…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The 2026 stock market sell-off could be a rare opportunity to build wealth in an ISA

The recent stock market sell-off has led to some shares falling 20% or more. This could be a great opportunity…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

It’s down another 13%! Analysts were dead wrong about the Greggs share price

The Greggs share price continues to fall and analysts have been revising their share price targets down further. Dr James…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Is the stock market about to reach breaking point?

Private credit has a problem with the emergence of artificial intelligence. And it could be set to create issues across…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A once-in-a-decade chance to buy this S&P 500 stock?

As investors focus on oil prices and the conflict in Iran, Stephen Wright's looking at potential opportunities in the S&P…

Read more »