Is the Sainsbury’s share price the biggest value trap in the FTSE 100?

Roland Head gives his verdict on J Sainsbury plc (LON: SBRY) and considers another FTSE 100 (INDEXFTSE: UKX) dividend stock.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Value traps are stocks that appear to be cheap but are in fact quite fully priced. Recognising these firms can save you from years of losses and frustration, as value traps often appear to show promise without ever delivering.

Today I want to look at two FTSE 100 companies I think are potential value traps.

Taste the difference?

Orange-topped supermarket J Sainsbury (LSE: SBRY) reckons that its customers can Taste the Difference. The firm says that customers “rate Sainsbury’s first for food quality”.

Unfortunately, shoppers don’t seem to want to pay extra for better food. Sainsbury’s profits margins have crumbled in recent years, and are now significantly lower than both Tesco and Morrisons.

Company

2018/19 operating margin

Tesco

3.4%

Morrisons

2.1%

Sainsbury

1.0%

This hasn’t happened by chance. As well as improving their store offerings, Morrisons and Tesco have both boosted profits by expanding into the wholesale market.

Morrisons has used its food production business to become wholesale supplier to Amazon‘s UK grocery business and to around 1,500 convenience stores. Tesco chose to acquire FTSE 250 wholesaler Booker, which has increased its presence in the convenience store and foodservice (restaurant) markets.

By contrast, Sainsbury’s acquired Argos. While this may have increased the level of sales per square foot in the group’s large stores, it hasn’t helped the group’s profit margins. Argos is a very low-margin retailer. My belief is that this deal has actually reduced the group’s overall profit margin.

To solve this problem, Sainsbury’s boss Mike Coupe tried to merge with Asda. This would have created a business of a similar size to Tesco, providing useful economies of scale. Unfortunately for Mr Coupe, the UK’s competition authorities blocked this deal.

What next for Sainsbury?

The failure of the Asda deal has left Mr Coupe with no choice but to go back to basics and focus on making Sainsbury’s a leaner, faster-growing and more profitable business.

This won’t be an easy task, in my view. Although debt is falling and cash generation remains quite good, analysts expect underlying earnings to fall by about 5% this year.

SBRY shares now trade on 9.3 times forecast earnings and offer a 5.6% dividend yield. In my view, that’s not cheap enough. I see this as a potential value trap and won’t be buying at current levels.

Is this US play a better buy?

Construction equipment hire firm Ashtead Group (LSE: AHT) has expanded steadily in the US market by buying up lots of smaller rivals and integrating them into its main Sunbelt brand.

Pre-tax profit rose by 20% to £208.6m last year while the group’s operating margin remained impressively high, at 29%. Chief executive Brendan Duggan says the group continues to see “strong end markets in North America”.

Ashtead’s share price has doubled over the last three years, but the stock has fallen by 15% since last summer. AHT shares now trade on just 10 times 2019/20 forecast earnings.

For such a profitable, fast-growing business, that seems cheap. However, my view is that markets are (correctly) pricing in the likelihood of an economic slowdown in the next couple of years. I think this could hit Ashtead’s profits hard, especially if the firm hasn’t reduced its debt levels by that time.

I reckon Ashtead shares are priced about right at the moment. I don’t think this firm is a value trap, but I’ve no plans to invest.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Roland Head owns shares of Tesco. The Motley Fool UK owns shares of and has recommended Amazon. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Want to turn your ISA into a passive income machine? These 3 steps help

Christopher Ruane looks at a trio of factors he reckons could help an investor as they aim to earn passive…

Read more »

Investing For Beginners

2 FTSE shares that have been oversold in this stock market correction

Jon Smith reviews the recent market slump and points out a couple of FTSE shares he believes have been oversold…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As the stock market moves down, I’m taking the Warren Buffett approach!

Rather than getting nervous as markets move around, our writer is looking to the career of Warren Buffett to see…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Here’s how a stock market crash could be brilliant news for your retirement!

This writer isn't peering into a crystal ball trying to time the next stock market crash. Instead, he's making an…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Down 93%, should I load up on this penny stock while it’s under 1p?

The small-cap company behind this penny stock is eyeing up a substantial global market opportunity. So why did it crash…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is Fundsmith Equity still worth holding in a Stocks and Shares ISA or SIPP in 2026?

The performance of the Fundsmith Equity fund has been shocking over the last two years. Is it still smart to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 smart moves to make before the 2025/2026 ISA deadline

Taking advantage of the annual allowance isn’t the only smart move to make before the upcoming ISA deadline, says Edward…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s the dividend forecast for Lloyds shares through to 2028

Can dividend forecasts tell investors much about the outlook for banking shares? Stephen Wright sets out what investors really need…

Read more »