The Ocado share price: can it keep rising?

Ocado Group plc (LON: OCDO) has nearly doubled in value this year. But can it keep going?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I think it is fair to say that over the past 24 months, online retailer and technology group Ocado (LSE: OCDO) has proven all of its doubters wrong.

After doing nothing for many years, at the end of 2017, the stock suddenly started to move higher, and it hasn’t stopped since. A stream of technology deals and agreements with major retailers have sent shares in the business surging higher, and any investors who bought at the beginning of April 2017 are now sitting on gains of nearly 460%. 

A similar investment in the FTSE 100 has returned less than 5% excluding dividends.

Should you invest £1,000 in Ocado right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Ocado made the list?

See the 6 stocks

The big question is, after this staggering performance can the Ocado share price keep rising or is it time to take profits from this market-beating performance?

Reach for the stars

It is pretty easy to see why shares in Ocado have taken off over the past 24 months. After years of refining its operations and struggling to achieve any sort of growth, since the beginning of 2017, there has been a rush of retailers wanting to get a piece of the company’s technology.

Management has signed deal after deal with companies all over the world that now have the rights to use Ocado’s technology when developing their own customer fulfilment centres.

The latest of these deals is a partnership between Ocado and Australian retail giant Coles. The latter has brought Ocado in to help it develop robotic distribution centres in Sydney and Melbourne. The wording of the deal suggests this could be just the start of a much larger and expansive collaboration between the two companies.

Where’s the money? 

However, while these deals might imply that Ocado is well on its way to becoming a global retail behemoth, at this point, it is difficult to assess the group’s long-term potential. 

Most of the deals Ocado has unveiled have not provided shareholders with detailed financials, which doesn’t seem to have held the shares back, but unless we get some concrete figures soon, investors might start to lose confidence in business. Indeed, based on current numbers, it is difficult to justify the current share price. Analysts are not expecting the group to report a profit for the next two years, even though revenues are projected to increase by around 30% to £2.1bn.

After the stock’s recent performance, Ocado has a market capitalisation of £9.6bn, which seems to me to be extremely expensive considering this company is not profitable. 

Too expensive 

A valuation of nearly £10bn seems outrageous no matter how you look at it. Investors are being asked to pay a very high premium for no profits today, but the promise of earnings in future. I don’t think this is a risk worth taking personally. As the company is not yet profitable, it is impossible to place a value on the shares, and with this being the case, I am sceptical that the stock can continue rising. 

So, overall, I think it might be worth taking some profits after the recent rally and for investors who are looking to buy in, I reckon it might be worth waiting for a better entry point.

AI Revolution Awaits: Uncover Top Stock Picks for Massive Potential Gains!

Buckle up because we're about to dive headfirst into the electrifying world of AI.

Imagine this: you make a single savvy investment in some cutting-edge technology, then kick back and watch as it revolutionises entire industries and potentially even lines your pockets.

If the mere thought of riding this AI wave excites you and the prospect of massive potential returns gets your pulse racing, then you’ve got to check out this Motley Fool Share Advisor report – 'AI Front Runners: 3 Surprising Stocks Riding The AI Wave’!

And here’s the kicker – we’re giving you an exclusive peek at ONE of these top AI stock picks, absolutely free! How’s that for a bit of brilliance?

Get your free AI stock pick

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Shock news: the FTSE 100 is beating the S&P 500 and Nasdaq over one year!

Quite suddenly, the UK's FTSE 100 index has surged past the S&P 500 and Nasdaq Composite, beating both over one…

Read more »

Investing Articles

I asked ChatGPT to name 5 UK stocks for a perfectly balanced ISA – here’s what it picked! 

Harvey Jones is looking for UK stocks to add to this year's ISA, and decided to call in some assistance…

Read more »

Dividend Shares

With a 13.66% yield, is the FTSE 250’s largest dividend worth considering?

Jon Smith eyes up the highest yielding stock in the FTSE 250 at the moment, and balances out the risks…

Read more »

Investing Articles

Down 22%! Is this my chance to buy Nvidia stock?

Ben McPoland weighs up the case for and the case against reintroducing AI chip king Nvidia into his Stocks and…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down 34%, are Greggs shares now a bargain?

Christopher Ruane looks at some pros and cons of buying Greggs' shares after the baker's valuation has taken a tumble…

Read more »

Electric cars charging at a charging station
Investing Articles

3 reasons why Tesla stock has crashed 39% in 2025

Our writer explores a trio of issues that have combined to negatively impact the Tesla (NASDAQ:TSLA) stock price so far…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Stocks to watch ahead of the Formula 1 season opener

Formula 1 has become big business since its US takeover. Here, Dr James Fox details a handful of stocks to…

Read more »

Investing Articles

After plunging 20% in a month, is the IAG share price back in deep value territory?

The IAG share price was smashing the FTSE 100 but suddenly it's plunging again. Harvey Jones looks at whether this…

Read more »