Don’t delay, I’d sell FTSE 100 retailer’s Marks and Spencer share price today

Rupert Hargreaves has run out of patience with former FTSE 100 (INDEXFTSE: UKX) dividend champion Marks and Spencer Group plc (LON: MKS).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The last time I covered FTSE 100 retail behemoth Marks and Spencer (LSE: MKS), I concluded, with profits falling, shares in the business looked “fully valued” at 11.8 times forward earnings, and as a result, I thought it might be best if investors stayed away, despite rumours of a possible tie-up with online retailer Ocado.

A few weeks after my article, Marks officially announced that it is going into business with Ocado, and investors will be paying for the privilege.

Specifically, at the end of February, the company announced it i spaying £750m to acquire a 50% share in the Ocado UK retail business funded with a £600m rights issue and 40% dividend cut. 

No panacea

Management seems to believe that this deal is the solution to Marks’ problems, but I don’t agree. While introducing an online offering might help improve brand sales, it is notoriously difficult to make money in this business. Indeed, even Ocado, which has established itself as one of the world’s leading authorities on grocery delivery over the past decade, hasn’t been able to achieve profitability.

Getting customers to convert to Marks’ brand could be another challenge. The company has spent hundreds of millions of pounds investing in its food offer over the past few years, but despite this, sales are currently falling. 

It posted a 2.1% fall in like-for-like food sales to £1.7bn for the third quarter ending 29 December. The option for online delivery might draw some consumers back to the brand, but will enough consumers return to justify the cost? I reckon it’s unlikely and that’s why I’m a seller of the stock today. 

Pushing ahead 

As Marks struggles, online-only fast fashion retailer Asos (LSE: ASC) is powering ahead. While I’ve been a seller of the company in the past on valuation grounds, considering the state of the retail industry, I think Asos’s outlook is currently better than most — its outlook certainly seems brighter than that of Marks. 

Today the company reported a 13% increase in reported sales for the three months to the end of February lead by a 14% increase in UK sales to £244m, making it the group’s largest market. Unfortunately, this growth missed expectations, and the shares have been punished as a result. Nevertheless, I think the declines could present an opportunity for growth investors.

Rest of world sales leapt 20% in the same period, and the firm’s recently established US business is primed for explosive growth. Even though US sales only ticked 4% higher in the three months to the end of February, management noted that “demand far exceeded our expectations” at its newly opened Atlanta warehouse, which caused a “significant short-term despatch back log.” These issues are now resolved, and we should start to see improved growth out of the US as a result going forward.  

After taking all of the above into account, it looks as if the company is well on the way to hitting the City’s sales growth target for the full year.

Analysts are forecasting growth of 15.4%, although they also think that, due to higher capital spending and margin pressure profits will slide 48%. Falling profitability isn’t ideal, but a rebound is expected in 2020 where analysts have pencilled in growth of 55%. However, I think better than expected performance and the company’s US division, could blow this target out the water.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves owns no share mentioned. The Motley Fool UK owns shares of and has recommended ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

After crashing 45% in October, should I buy this FTSE 250 share for my Stocks and Shares ISA?

Roland Head explains why he’s tempted to add this risky FTSE 250 turnaround share to his Stocks and Shares ISA…

Read more »

Investing Articles

Could I use a stock market crash to turn £20k into half a mil in just over a decade?

A stock market crash might sound terrifying to some but it can also present a once-in-a-lifetime opportunity to accumulate generational…

Read more »

Investing Articles

Recently released: October’s small-cap stock recommendation [PREMIUM PICKS]

We believe the UK small-cap market offers a myriad of opportunities across a wide range of different businesses and industries.

Read more »

Investing Articles

Here’s how a Stocks and Shares ISA and Lifetime ISA could supercharge my wealth!

Individual Savings Accounts (ISAs) can help UK share investors take their earnings to the next level. And their importance is…

Read more »

A person holding onto a fan of twenty pound notes
Investing Articles

A high-yield dividend ETF and an investment trust to consider this November!

Investors wanting to boost their passive income could benefit from investigating these high-yield funds and trusts, says Royston Wild.

Read more »

Investing Articles

2 of my favourite, cheap FTSE 100 growth shares this November!

These FTSE 100 growth shares could be great long-term picks to consider, reckons Royston Wild. At current prices he thinks…

Read more »

Investing Articles

Up 26%, can the BT share price really push higher still?

The BT share price has surged on several catalysts in 2024, but there’s evidence to suggest that the stock could…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

What are the best dividend shares to buy right now?

As shares in B&M European Value Retail have fallen, the dividend yield has reached a 10-year high. Should investors be…

Read more »