Why I’d avoid Sainsbury’s and buy this superstock instead

G A Chester explains why J Sainsbury plc (LON:SBRY) isn’t on his shopping list, and why he prefers a premium-rated ‘category killer’.

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To say that the bosses of J Sainsbury (LSE:SBRY) and J D Wetherspoon (LSE: JDW) aren’t united in their views on Brexit is an understatement.

The supermarket’s chief executive Mike Coupe has been prominent among the UK’s big retail bosses in warning that a no-deal Brexit and trading under World Trade Organisation terms would increase food prices, cause significant disruption, and could put national food security at risk.

Meanwhile, Wetherspoon’s Brixiteer boss Tim Martin has lauded the prospect of a clean break from the EU and free trade, on the grounds it would reduce shop and food prices and be good for his customers.

Should you invest £1,000 in J D Wetherspoon Plc right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if J D Wetherspoon Plc made the list?

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Whatever the ultimate terms of the final divorce decree and economic repercussions, I’m convinced Sainsbury’s is a stock to avoid, while I’d happily buy Wetherspoon’s shares today, and hold them for the long term. Here’s why.

Ominous

Sainsbury’s has been struggling for a good number of years now. I was unconvinced by its acquisition of Argos in 2016. This upped its exposure to discretionary consumer spending which, from an investment perspective, is not really what I want from a defensive sector like food.

Its announcement last year of an agreed merger with Asda was more promising in this respect. However, as I warned readers, there was a chance the competition regulator would block it, and that even if it did go ahead, I would view it as fraught with execution risk. It now looks like the merger is unlikely to happen.

Recent news flow around Sainsbury’s has been ominous. Kantar Worldpanel’s regular grocery market survey showed its sales falling 1% over the 12 weeks to 24 February, while Tesco, Asda and Morrisons saw rises of 1.3%, 1% and 0.8%, respectively. Sainsbury’s launched a discount across its TU clothing range last month, followed by a massive sale this week across its homewares brand, Habitat.

At a current share price of 227.5p, Sainsbury’s price-to-earnings (P/E) ratio is 11.2 and its dividend yield is 4.5%. I view this as unattractive for a struggling business, with no clear route to being a sector winner.

Premium worth paying

In today’s half-year results, Wetherspoon reported a 7.1% rise in total sales for the six months ended 27 January, including a like-for-like increase of 6.3%. Growth has accelerated in the six weeks to 10 March, with total sales up 10.9% and like-for-like sales up 9.6%.

However, margins are under pressure from increased staff pay and other costs. As a result, first-half pre-tax profit declined 18.9%. The company reiterated its previous guidance that costs in the second half of the year will be higher than those of the same period last year, and that it “anticipates an unchanged trading outcome for the current financial year.”

The market took today’s news in its stride, with the shares currently trading little changed from yesterday at around 1,300p. This puts the company on a P/E of 17.1, and with its routinely small dividend giving a yield of just 0.9%.

However, I believe the premium rating is worth paying because I view Wetherspoon’s position in the value pub market as akin to Primark’s in budget clothing — a clear ‘category killer’, in the words of one City analyst. As such, I expect it to be a long-term winner.

Like buying £1 for 31p

This seems ridiculous, but we almost never see shares looking this cheap. Yet this Share Advisor pick has a price/book ratio of 0.31. In plain English, this means that investors effectively get in on a business that holds £1 of assets for every 31p they invest!

Of course, this is the stock market where money is always at risk — these valuations can change and there are no guarantees. But some risks are a LOT more interesting than others, and at The Motley Fool we believe this company is amongst them.

What’s more, it currently boasts a stellar dividend yield of around 10%, and right now it’s possible for investors to jump aboard at near-historic lows. Want to get the name for yourself?

See the full investment case

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

G A Chester has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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