I would buy this quality FTSE 100 share right away while its price is still low

Shares of FTSE 100 (INDEXFTSE: UKX) stock Smurfit Kappa Group plc (LON: SKG) have fallen in December. I think it’s a great buying opportunity for this quality company.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Last week was a poor one for FTSE 100 company Smurfit Kappa Group (LSE: SKG), the share price falling to 1,951p before recovering slightly by Friday’s close, then dipping again early on Monday. It is 31% down on its average trading price for the year and that is more than the fall seen in the FTSE 100 index as a whole.

Is it time to panic? After all, if other investors are dumping the stock, maybe it is an indication of bad times to come for the company, right? Wrong, I say.

It’s a sale!

Despite its poor performance at the stock exchange in recent months, the paper-based packaging provider still remains a quality purchase. I like to think of Smurfit Kappa’s deeply discounted price as a great product available at an end-of-season sale discount. I think there is limited meaning to be read into the price crash, at least with the information currently available. 

I can’t emphasise enough what a great time the current market downturn is to invest in fundamentally sound companies.  Some examples of such companies I have written about in the past are consumer goods major Unilever, which is a great defensive play and British luxury Brand, Burberry, given its financial health and growth prospects.

Strength in numbers

Similarly, there are at least two big reasons why I think Smurfit Kappa continues to remain an attractive company to invest in. First, its financials. In its last trading update, the company reported increases in both revenues and earnings, adding to the company’s overall financial health. Further, for the 2018 year, the company expects a “materially better outcome” than the previous year. Analysts agree with the company’s management, with a largely unequivocal ‘buy’ rating on the company.

In other words, Smurfit Kappa is a good growth stock.

Expansion drive hedges risks

Second, Smurfit Kappa is on a major expansion path. In 2018 alone, it has made three acquisitions, expanding its geographical footprint to France and Eastern Europe. The company’s revenues are already widely distributed geographically, and the latest acquisitions should reduce its exposure to the economic climate in a particular country further.

Is there any downside to all this? I am uncomfortable about there being little information on how the expansion is being funded. It is likely that the company is taking on debt, but this need not necessarily be a cause of concern. Confidence can be gained from the fact that Smurfit Kappa has had an eye on sustainability in the past, by keeping debt levels in check. In 2017, it reduced its absolute net debt by from €2,805m from €2,941m in 2016. 

Short-term pressures, long-term buy

Some doubts about whether margins can be maintained have also arisen on expectations of a softer price environment coupled with rising cost pressures, but these still need to play out and might be relatively short-term in nature. Overall, I feel the company has more going for it than not and I see it as a good investment for a long-term portfolio.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Burberry. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Want a £1,320 passive income in 2025? These 2 UK shares could deliver it!

These dividend stocks have long histories of paying large and growing dividends. They're tipped to deliver more huge rewards in…

Read more »

Investing Articles

With P/E ratios below 8, I think these FTSE 250 shares are bargains!

The forward P/E ratios on these FTSE 250 shares are far below the index average of 14.1 times. I think…

Read more »

Investing Articles

Are stocks and shares the only way to become an ISA millionaire?

With Cash ISAs offering 5%, do stocks and shares make sense at the moment? Over the longer term, Stephen Wright…

Read more »

Dividend Shares

4,775 shares in this dividend stock could yield me £1.6k a year in passive income

Jon Smith explains how he can build passive income from dividend payers via regular investing that can compound quickly.

Read more »

Investing Articles

Is the Rolls-Royce share price heading to 655p? This analyst thinks so

While the Rolls-Royce share price continues to thrash the FTSE 100, this writer has a couple of things on his…

Read more »

Investing Articles

What’s going on with the National Grid share price now?

Volatility continues for the National Grid share price. Is this a warning sign for investors to heed or a buying…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
US Stock

This is a huge week for Nvidia stock

It’s a make-or-break week for Nvidia stock as the company is posting its Q3 earnings on Wednesday. Here’s what investors…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

After crashing 50% this FTSE value stock looks filthy cheap with a P/E of just 9.1%

Harvey Jones has some unfinished business with this FTSE 100 value stock, which he reckons has been harshly treated by…

Read more »