Here’s why I would buy the ITV share price right now

I reckon there’s a lot to like about ITV plc (LON: ITV), including the more-than-5% dividend yield.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There’s a lot to like about the FTSE 100’s ITV (LSE: ITV) right now. For example, the firm’s TV news programmes seem far less biased and spin-prone than the BBC’s! But joking aside, the fundamentals of the business seem to sit well with the valuation, and I think we could be looking at a decent buying opportunity.

The recent share price of 152p puts the forecast dividend yield for 2018 at a tempting-looking 5.3%. City analysts following the company expect earnings to ease back around 6% this year, and by a further 4% in 2019. But the weakness in earnings could be driving the opportunity in the valuation. The firm is valued at just over 10 times 2018’s projected earnings, which seems undemanding.

Ex-growth and down-valued

The share price is down more than 40% from the highs it achieved at the beginning of 2016. Growth in earnings first slowed, then stopped, and finally, annual earnings began to decline and the valuation reduced to mirror the reality with earnings. We were looking at a price-to-earnings ratio of around 17 when earnings were growing in double-digit percentages around 2013. Today, ITV is ex-growth, and the dividend has come into sharp focus. The firm kept on raising the dividend payment each year despite lacklustre progress with earnings, and the yield has swollen as the share price contracted.

In early November, the firm reported on the progress it had made in the first nine months of the year. Trading had been steady, if unspectacular, and the company expects a flat outcome from its overall advertising revenue for the full year, mentioning that an increasingly uncertain economic environment”  was blowing up some headwinds.

The uncertain outlook is one reason for the firm’s modest-looking valuation, I reckon. Well-known US investor Warren Buffett once said, “You pay a high price for a cheery consensus,” which implies that you want the outlook to be a little murky if you want to pay a lower price. And ITV’s lack of forecast growth in earnings qualifies as a murky outlook.

Potential for growth to reignite later

However, an absence of growth now doesn’t mean that growth is gone forever. The company said in the recent report it’s focusing on executing its strategy to create a “stronger, structurally sound business, building on our strong operating performance in the areas of the business which are under our control.” The investment and cost-saving programmes are “on track,” and we could see the benefits of such initiatives translate into enhanced earnings down the line.

ITV strikes me as a good candidate for a dividend-led investment. You could collect the dividend income and reinvest it back into the firm’s shares to compound your money. If growth sparks up later, share price appreciation could add to your gains. I think the company is well worth your further research time right now, while the shares appear to be out of favour.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Can Rolls-Royce shares keep on soaring in 2025?

2024 so far has been another blockbuster year for Rolls-Royce shares. Our writer thinks the share could still move higher.…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

Here’s the worst thing to do in a stock market crash (it isn’t selling)

When the stock market falls sharply – as it does from time to time – selling is often a bad…

Read more »

New year resolutions 2025 on desk. 2025 resolutions list with notebook, coffee cup on table.
Investing Articles

My top 2 growth shares to consider buying in 2025

For investors looking for top growth shares to buy in the New Year, I reckon this pair are well worth…

Read more »

Investing Articles

3 massive UK shares that could relocate their listing in 2025

I've identified three UK companies that may consider moving their share listing abroad next year. What does this mean for…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

2 common mistakes investors make with dividend shares

Stephen Wright outlines two common mistakes to avoid when considering dividend shares. One is about building wealth, the other is…

Read more »

Investing Articles

Here’s how I’ll learn from Warren Buffett to try to boost my 2025 investment returns

Thinking about Warren Buffett helps reassure me about my long-term investing approach. But I definitely need to learn some more.

Read more »

Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.
Investing Articles

Here are the best (and worst) S&P 500 sectors of 2024

While the S&P 500 has done well as a whole, some sectors have fared better than others. Stephen Wright is…

Read more »

Investing Articles

2 FTSE 100 stocks I think could be takeover targets in 2025

If the UK stock market gets moving in 2025, I wonder if the FTSE 100 might offer a few tasty…

Read more »