Is the Boohoo.com share price ridiculously low, or should you buy this stock instead?

Why I think this emerging growth story could trump the remaining opportunity with Boohoo.com (LON: BOO).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Online fashion retailer Boohoo.com (LSE: BOO) has seen its shares slip around 40% since peaking in September 2017. The valuation came down, but is the stock a compelling ‘buy’ right now or have we missed the boat?

During the stock’s rise of almost 600% from early 2016 to the autumn of 2017, the price-to-earnings (P/E) ratio climbed as high as about 70. For the trading year to February 2017, the firm posted earnings growth close to 100%, so for a while, the valuation looked justified. But since then, the growth rate has eased. City analysts predict 25% for the current trading year to February 2019 and 27% for the year after that. So the current forward P/E rating running close to 34 looks more in-tune with the growth rate – a ‘fair’ valuation and not, as the headline asks, ‘ridiculously low’.

A pedestrian outlook with risk?

I reckon the best we can hope for now is for the share price to track the ongoing rate of growth, but it could adjust to sit on, above or below, the figures posted by the firm based on investors’ expectations. The days of meteoric share-price rises and dizzying valuations seem to be over for Boohoo, and I think investing in the firm now could lead to a more pedestrian outcome than we are used to. There’s also a fair amount of risk. If future earnings figures disappoint for any reason, the share price will likely continue its journey south.

Stocks usually demonstrate their most rapid rises in the early stages of a growth story, so if we want fast-rising shares we need to look at companies with growth potential that is just emerging, and I think UK-based Sumo Group (LSE: SUMO) is worth your attention. The company provides development services to the video games and entertainment industries and only arrived on the stock market in December 2017.

Today’s full-year results are full of one-offs due to flotation costs, but the underlying figures are encouraging. Adjusted revenue rose 40% compared to the year before, to reach almost £29m, and adjusted profit before tax lifted 42% to £7.5m. There’s no dividend yet, but I see that as a good thing with growth companies because it suggests that the directors see plenty of potential to plough the firm’s cash inflow back into the business to finance further growth. City analysts’ forecasts are robust. They expect earnings to grow 24% in 2018 and 32% in 2019.

Tapping into growth markets

The directors reckon the firm’s scale, management systems, technology and creative solutions provide a competitive advantage allowing Sumo to provide “flexible co-development and full end-to-end solutions for publishers and other developers.” They said that the company operates a lower-risk contracting model via long-term contracts, which “generally have milestone payments.”

Sumo operates from studios in Britain, India and Canada, and the directors see great potential for growth in the video games industry because of strong demand in China and South America. There’s been a strong start to the current year with full-year expectations “slightly ahead of consensus market forecasts.” Sumo strikes me as an interesting addition to the stock market scene and one to keep a close eye on.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo.com. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Growth Shares

This FTSE 250 stock soared 9% yesterday! Is the party just beginning?

Jon Smith points out a FTSE 250 stock that leapt based on some speculation yesterday, but questions whether to get…

Read more »

Investing Articles

£10k in savings? These 2 gems could make £832 in passive income

Jon Smith outlines a couple of dividend shares with an average yield above 8% that could enhance a passive income…

Read more »

Growth Shares

This major UK bank just updated the forecast for the Rolls-Royce share price

Jon Smith talks through an analyst forecast for the Rolls-Royce share price and explains why he thinks further gains could…

Read more »

Middle-aged white male courier delivering boxes to young black lady
Investing Articles

This FTSE 100 share looks like a Black Friday bargain for me!

Our writer explains why he recently took the opportunity to buy this ultra-cheap FTSE 100 share after its 39% year-to-date…

Read more »

Investing Articles

What will happen to the stock market in 2025? Here’s what the experts say

The UK stock market did well at the start of this year but has faltered towards the end. Our writer…

Read more »

Investing Articles

After plunging nearly 40%, I’m considering buying this bargain FTSE 100 stock

Paul Summers has been running the rule over one of the year's biggest FTSE 100 losers. Is a screamingly cheap…

Read more »

Ice cube tray filled with ice cubes and three loose ice cubes against dark wood.
Investing Articles

Just released: this month’s lower-risk, higher-yield Share Advisor recommendation [PREMIUM PICKS]

Ice ideas will usually offer a steadier flow of income and is likely to be a slower-moving but more stable…

Read more »

Investing Articles

Should I buy growth or value in my Stocks and Shares ISA?

Here’s why Stephen Wright's looking past the difference between growth stocks and value shares when finding investments for his ISA.

Read more »