Why I’d sell Purplebricks Group plc to buy this FTSE 100 growth stock

This company could offer better value for money than Purplebricks Group plc (LON: PURP).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With the FTSE 100 having made major gains in recent years, it is perhaps unsurprising for there to be a number of overvalued shares in the index. After all, investor sentiment has been optimistic and a bull market usually means that the valuations of some shares become difficult to justify.

One example of an overpriced company appears to be estate agency Purplebricks (LSE: PURP). While the business is making progress in executing its strategy and it could offer growth potential in the long run, the valuation multiple being applied to the stock seems to be excessive. As such, now could be a good time to sell it in favour of this FTSE 100 growth stock.

Stunning growth

Clearly, Purplebricks has a bright future. The market is expecting it to move from a loss in the current financial year to a profit next year. This has the potential to improve investor sentiment after what has been a relatively long road to profitability. A black bottom line could show uncertain investors that the company has a viable business model which is able to generate positive earnings as well as the impressive levels of market share and revenue which have been delivered in the past.

Should you invest £1,000 in British American Tobacco right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if British American Tobacco made the list?

See the 6 stocks

Valuation

However, the problem facing investors is that the stock price appears to now fully factor-in its future prospects. In other words, while Purplebricks may enjoy further business success, from an investment standpoint it seems to lack appeal.

For example, it trades on a forward price-to-earnings (P/E) ratio of 224. Even when its forecast rise in earnings for the 2020 financial year is factored-in, it still has a rating of around 28. This suggests that the market is expecting strong financial performance and even if it is delivered as expected, there seems to be limited upside potential on offer over the next couple of years.

Turnaround potential

In contrast, FTSE 100 company ITV (LSE: ITV) appears to offer a wide margin of safety. The business has experienced some difficulties due in part to the impact of Brexit. As a cyclical company, it has been hurt by the reduced confidence of businesses given the challenging prospects faced by the UK. Evidence of this can be seen in its earnings decline of 6% in the last financial year.

However, with a new management team and a refreshed strategy, ITV appears to have a bright future. Its strategy has been successful in recent years, with the company now having an increasingly diverse offering. And with the prospects for a Brexit deal seemingly improving, the UK’s economic performance could surprise on the upside over the coming years.

Since the stock trades on a P/E ratio of around 9, it seems to offer excellent value for money. Therefore, it may be worth selling highly-rated stocks such as Purplebricks in order to take advantage of potential bargains in the FTSE 100.

Investing in AI: 3 Stocks with Huge Potential!

🤖 Are you fascinated by the potential of AI? 🤖

Imagine investing in cutting-edge technology just once, then watching as it evolves and grows, transforming industries and potentially even yielding substantial returns.

If the idea of being part of the AI revolution excites you, along with the prospect of significant potential gains on your initial investment…

Then you won't want to miss this special report inside Motley Fool Share Advisor – 'AI Front Runners: 3 Surprising Stocks Riding The AI Wave’!

And today, we're giving you exclusive access to ONE of these top AI stock picks, absolutely free!

Get your free AI stock pick

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

I’m trying to follow Warren Buffett’s advice with this FTSE 100 stock

As Warren Buffett steps aside at Berkshire Hathaway, Stephen Wright is thinking about how to put his investing principles into…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

I bought 3,254 Taylor Wimpey shares 2 years ago – here’s how much income they’ve paid since

Harvey Jones says his investment in Taylor Wimpey shares hasn't delivered much growth so far but the dividends are now…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Here’s why I started a pension (SIPP) for my 1-year-old

The SIPP gives Britons more control over their pensions. Dr James Fox explains why parents should consider opening SIPPs for…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20K of savings? Here’s how it could fuel a £633 monthly second income

Christopher Ruane outlines some practical steps a stock market newbie could take to building a sizeable second income from dividend…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

2 shares to consider as a new US deal could revive the UK stock market

Our writer investigates two major FTSE 100 shares that could enjoy a boost following a US tariff shift and possible…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

This FTSE 250 growth trust just loaded up on these 2 top S&P 500 stocks

Our writer noticed that this FTSE 250 investment trust has just scooped up a couple of quality US growth stocks.…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

This world-class FTSE 100 company’s expecting up to 10% growth in 2025

This is one of the most profitable companies in the FTSE 100 index. And right now, it’s firing on all…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

£10k invested in Phoenix shares 10 years ago would have generated passive income of…  

Shares in this FTSE 100 insurance giant have done poorly over the last decade. Harvey Jones wonders if super-sized passive…

Read more »