These are the most popular stocks among ISA millionaires

Ever wondered what the UK’s ISA millionaires have invested in? Read on to find out.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

ISA millionaires are an elite few. According to online stockbroker Hargreaves Lansdown, it has just 168 customers with seven-figure ISAs on its books. Clearly, those who have achieved million-pound ISA status know a thing or two about investing.

Yet if you’re under the impression that ISA millionaires have probably employed all kinds of complicated, high-risk investment strategies to get where they are today, you’d be mistaken. Take a look at the most popular stocks and funds that the country’s ISA millionaires own – you might be surprised.

ISA millionaire stocks

The top-10 stocks owned by ISA millionaires, according to Hargreaves Lansdown, in alphabetical order are:

  • Aviva
  • BP
  • GlaxoSmithKline
  • Legal & General Group
  • Lloyds Banking Group
  • National Grid
  • Rio Tinto
  • Royal Dutch Shell plc B Shares
  • Unilever
  • Vodafone Group

ISA millionaire funds

The stockbroker also revealed the most popular funds among those sporting seven-figure ISA accounts. In alphabetical order, here they are:

  • Artemis Income
  • Fidelity Special Situations
  • Fundsmith Equity
  • Invesco Perpetual High Income
  • LF Woodford Equity Income
  • Lindsell Train Global Equity
  • Marlborough Multi Cap Income
  • Marlborough Special Situations
  • Marlborough UK Micro-Cap Growth
  • Stewart Investors Asia Pacific Leaders

Is there anything we can take away from this insight? Absolutely. Here are two important lessons.

Low-risk investing 

For starters, the common theme here seems to be a focus on low-risk, large-cap investing. ISA millionaires’ portfolios are not filled with high-risk assets. All of the stocks listed above are well-known FTSE 100 companies. Similarly, the majority of those funds invest mainly in large-cap companies.

Capital preservation is a fundamental concept when it comes to building long-term wealth from the stock market. As Warren Buffett often stresses, it’s vital that you don’t lose money when investing. That’s where large-cap stocks can play a key role, as they’re generally less risky than smaller companies. As a result, a low-risk investment strategy that focuses on stable, secure businesses can generate impressive returns over the long term.

Income focus

Second, there appears to be a strong focus on dividends among ISA millionaires. All of those stocks pay their shareholders large dividends, and most of those funds have a focus on income as well. This is an important point that shouldn’t be ignored.

While many investors focus on capital gains, it’s the dividends you earn, and the reinvestment of these dividends, that will often provide the bulk of your total investment returns over the long term. For example, for the 20-year period to the end of 2016, the FTSE 100 returned 73% in capital appreciation terms, according to Bloomberg. However, with reinvested dividends added in, the total return was 214%. Dividends are an amazing compounding tool when reinvested as they allow you to earn a return on your previous returns. Over time, this can result in the exponential growth of your capital.

The moral of the story here is that investing doesn’t need to be complicated. To build up an impressive seven-figure ISA portfolio, play it safe with low-risk large-cap stocks, reinvest your dividends, and stick it out for the long term.

Edward Sheldon owns shares in Lloyds Banking Group, Legal & General Group, Unilever, Royal Dutch Shell, Aviva and GlaxoSmithKline. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline and Unilever. The Motley Fool UK has recommended BP, Lloyds Banking Group, and Royal Dutch Shell B. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Want to turn your ISA into a passive income machine? These 3 steps help

Christopher Ruane looks at a trio of factors he reckons could help an investor as they aim to earn passive…

Read more »

Investing For Beginners

2 FTSE shares that have been oversold in this stock market correction

Jon Smith reviews the recent market slump and points out a couple of FTSE shares he believes have been oversold…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As the stock market moves down, I’m taking the Warren Buffett approach!

Rather than getting nervous as markets move around, our writer is looking to the career of Warren Buffett to see…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Here’s how a stock market crash could be brilliant news for your retirement!

This writer isn't peering into a crystal ball trying to time the next stock market crash. Instead, he's making an…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Down 93%, should I load up on this penny stock while it’s under 1p?

The small-cap company behind this penny stock is eyeing up a substantial global market opportunity. So why did it crash…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is Fundsmith Equity still worth holding in a Stocks and Shares ISA or SIPP in 2026?

The performance of the Fundsmith Equity fund has been shocking over the last two years. Is it still smart to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 smart moves to make before the 2025/2026 ISA deadline

Taking advantage of the annual allowance isn’t the only smart move to make before the upcoming ISA deadline, says Edward…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s the dividend forecast for Lloyds shares through to 2028

Can dividend forecasts tell investors much about the outlook for banking shares? Stephen Wright sets out what investors really need…

Read more »