Why I’m still buying despite the stock market crash

Why I believe that now is the time to be greedy while others are fearful.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market can be a very tricky environment to navigate even for the most experienced investors. There’s no telling in which direction the market will move next, and as we saw earlier this week, sell-offs, when they emerge, can be very aggressive.

However, while we do not know when the next crash will come or how long it will last, the one thing we do know is that over the long term, investing always generates results.

Calculating the chance of losses

According to data compiled by my Foolish colleagues in the US, between 1871 (as far back as data goes) and 2015, the odds of losing money by being invested in the US main index, the S&P 500, on a daily basis has averaged 53% for the period. In other words, you have a 50/50 chance of losing or making money in the stock market if you’re invested for just one day. 

This completely changes if you invest for more than five years. According to the figures, you have just a 20% chance of losing money over a five-year period, and if you invest for 20 years, the probability of loss is zero (unless you’re really unlucky). This implies that no investor who has been invested for 20 years or more in the S&P 500 over the past 144 years has lost money — an impressive statistic.

Seeking quality 

These are backward-looking figures, and you should never invest based on historic data alone, but they do contain a crucial lesson about long-term investing. 

Specifically, it’s very difficult to go wrong buying shares in high-quality companies and forgetting about them. That’s why I’m still buying despite market volatility. 

There are many high-quality businesses that have seen their shares slide in recent weeks for no apparent reason. British American Tobacco is a great example. Since the beginning of the year, the stock has crumbled by around 10%, extending declines since May of last year to a total of 17% excluding dividends. The shares are now trading at a forward P/E of 14, the company’s cheapest valuation in years, despite the fact that its newly-acquired US business should receive a tremendous boost from Trump’s tax reforms. 

Another great example is GlaxoSmithKline. Over the past 12 months, shares in this pharmaceuticals giant have fallen from a high around 1,722p to 1,250p on dividend and growth concerns. Yesterday, the company’s fourth-quarter results made it clear that these concerns are overblown as the group announced high-single-digit revenue growth and a commitment to its current dividend distribution. The shares trade at a forward P/E of 11.6 and offer a dividend yield of 6.4%. 

Lastly, there’s consumer goods firm Unilever, which has seen its share price fall by more than 10% over the past few months, despite a recent commitment to sell non-core assets to improve profit margins and return millions to shareholders. 

Fundamentally, all of these companies are highly attractive, but for some reason, their shares have lagged the markets over the past few months. These declines present an excellent opportunity for investors with a longer investment horizon to buy into some of London’s most successful businesses at discounted valuations. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves owns shares in British American Tobacco, Unilever and GlaxoSmithKline. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Growth Shares

Directors at this FTSE 100 company just bought over £2m worth of shares

Shares in this FTSE 100 pharma company have plummeted in recent months. And company insiders are betting on a potential…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

Down 24%! As the Glencore share price falls like snow, is it finally time to let it go?

Harvey Jones thought the Glencore share price was in bargain territory when he bought the FTSE 100 commodity giant last…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

591 shares in this FTSE 100 high-yield gem could make me £14,873 a year in passive income over time!

A big passive income can be generated from much smaller investments earlier in life, especially if the dividend returns are…

Read more »

Investing Articles

With a P/E ratio of 5.6, is the BP share price an unmissable bargain?

Harvey Jones took advantage of the falling BP share price in September, thinking it was too cheap to ignore. It…

Read more »

Solar panels fields on the green hills
Investing Articles

The latest stock market dip has handed me a fantastic opportunity to grab some cheap shares in renewables!

Mark Hartley considers the advantages of the recent stock market dip by shopping for green shares. Could today's bargain price…

Read more »

Investing Articles

How to potentially buy £1 of Legal & General shares for just 80p

Legal & General shares have slipped lately but Harvey Jones isn't worried about that. He still gets a brilliant yield…

Read more »

Investing Articles

A 5% yield? Here’s the dividend forecast for Tesco shares through to 2027

Tesco shares have had a good year and the company looks on track to continue increasing dividends, with a potential…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

As Vodafone’s share price drops 13%, is now the time for me to buy?

Vodafone’s share price fell after its recent results, but there were positives in them, in my view, leaving the stock…

Read more »