Why Unilever plc and Diageo plc could be the best long-term stocks in the FTSE 100

Edward Sheldon believes that Unilever plc (LON: ULVR) and Diageo plc (LON: DGE) have the essential attributes of a quality long-term holding.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If I was to pick out stocks to hold for the very long-term, there are several things I’d look for.

First, I’d look to capitalise on a long-term investment theme. One such theme that comes to mind is the powerful growth of the emerging markets, and rise of wealth and spending power in these regions. Indeed, this is such a powerful theme that analysts at McKinsey have called it “the biggest growth opportunity in the history of capitalism.”

Second, I’d seek out high-quality companies that were capable of generating consistent revenues and profits. And third, I’d look for companies with excellent long-term dividend track records, capable of providing consistent payouts in the future. Here’s a look at two stocks that fulfil that criteria. 

Unilever 

With a portfolio of world-class brands such as Dove, Persil and Lipton, Unilever (LSE: ULVR) looks well placed to capitalise on the rising wealth of emerging market consumers, in my opinion. With billions of such citizens set to enter the world’s middle class in coming years, I believe demand for its brands should remain robust. It now generates around 60% of its sales from emerging markets, and saw underlying sales growth of 6.3% from these regions during the last quarter. 

It fulfils my other criteria too. Selling products such as detergent and deodorant, the group is able to generate consistent revenues, no matter the state of the global economy. Furthermore, the company has a strong track record of increasing its dividend, and there’s no reason to believe it won’t continue to reward shareholders with dividend growth going forward. 

Are Unilever shares a buy right now? The stock has had a strong run this year, and is up around 30% year-to-date. Most of these gains can be attributed to Kraft’s bid for the company in February. The share price has retreated a little recently, and at the current price is trading on a forward P/E of 21.8. That valuation certainly looks more appealing than valuations in recent months. But personally, I’d be inclined to wait patiently for a better buying opportunity, in the hope of buying at a bargain valuation. 

Diageo

Another blue-chip company that fits the bill is Diageo (LSE: DGE). 

With a focus on premium spirits such as Johnnie Walker, Haig Club and Tanqueray, the alcoholic beverage manufacturer has positioned itself well to appeal to the aspirational nature of the emerging markets consumer. Indeed, Diageo believes that as emerging market incomes continue to grow, its premium spirits will become available to more than 730m consumers over the next decade. That’s a theme I certainly want to capitalise on. 

Selling its products in more than 180 countries worldwide, Diageo is capable of generating relatively consistent sales and profits, irrespective of economic conditions. And the company has an excellent dividend growth track record, having almost doubled its payout over the last decade.

Diageo shares have enjoyed a strong run this year, rising around 23%. At the current share price, the stock trades on a forward P/E of 22, with a prospective dividend yield of 2.6%. Although I own the stock, those metrics don’t jump out at me as great value right now. I won’t be selling my shares any time soon, but I’ll be waiting for a pull-back before adding to my position.  

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Edward Sheldon owns shares in Diageo. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British union jack flag and Parliament house at city of Westminster in the background
Investing Articles

Is the Diageo share price set to make a stellar comeback in 2025?

Harvey Jones thought the Diageo share price looked good value when he bought it after last year's profit warning, but…

Read more »

Investing For Beginners

It’s down 50%. Would it be madness for me to buy this value stock?

Jon Smith notes down a household value stock in the FTSE 250 that he thinks can rally in the long…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Up 70% and 80%! I’m thrilled I bought these two red-hot UK stocks exactly 1 year ago

Harvey Jones bought two UK stocks at the end of November last year, and both have smashed the market in…

Read more »

Investing Articles

These FTSE 100 shares could soar over the next year

FTSE 100 shares show strong potential as rate cuts loom. History shows stocks could gain more than 70% in the…

Read more »

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

“If I’d put £5,000 into Santander shares just 2 years ago, here’s what I’d have now”

Our writer considers whether he thinks Santander shares still look good value after a strong period for the global Spanish…

Read more »

Illustration of flames over a black background
Investing Articles

Could this FTSE 250 stock be the next Rolls-Royce?

With an ongoing probe into the motor finance industry, the share price of this member of the FTSE 250 has…

Read more »

Investing Articles

My 3 favourite FTSE dividend stocks give me a mind-blowing 9.82% yield!

Harvey Jones is surprised to learn that he owns the three highest-yielding dividend stocks on the FTSE 100. So is…

Read more »

Investing Articles

Following strong 2024 results, this 6.1%-yielding FTSE 100 gem looks a bargain to me

With good 2024 results delivered, and a buyback and dividend increase announced, this high-yielding FTSE 100 heavyweight looks very cheap…

Read more »