Market darling Boohoo.Com plc could still make you brilliantly rich

As it delivers another stonking set of numbers, Paul Summers thinks Boohoo.Com plc (LON:BOO) could be worth holding on to.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Fast-fashion online retailer Boohoo.Com‘s (LSE: BOO) storming performance since January 2015 – over which time its stock has ten-bagged in price – has won it legions of international fans. Based on today’s interim numbers, I suspect it might be worth holding on to the shares for a while longer.

Revenue rockets

The figures really speak for themselves. Revenue soared 106% over the six months to the end of August with adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) coming in just short of £28m – a 68% rise compared to the same period in 2016. A 2% reduction in gross margin (to 53.3%) was justified through planned investments in IT and warehousing as part of the company’s growth strategy.

As a result of sales rocketing 289% on the prior year to £72.7m, PrettyLittleThing was the standout performer of the company’s three brands. In addition to exceeding their expectations, joint CEOs Mahmud Kamani and Carol Kane stated that cracking international sales had confirmed the brand’s “considerable potential“. Revenue from boohoo and the recently integrated Nasty Gal hit £181.8m and £8.4m, respectively.

Perhaps the most significant news, however, was the raising of guidance on revenue growth for the full year (to around 80% from 60%). Factor in the firm’s excellent progress overseas (handy as we approach Brexit), a cash position of almost £120m, and a clear advantage when it comes to marketing/social media proficiency, it seems logical to assume that boohoo’s shares will resume their march north.

Overall, I remain bullish, despite the altitude sickness-inducing valuation of 88 times forecast earnings and the fact that, with a market capitalisation already approaching £3bn, a slowing of growth at some point is inevitable. While it makes sense for holders to bank at least some profit at some point (which could be just one of the reasons for today’s 9% sell-off in early trading), I think boohoo remains a quality firm that could still make investors considerably richer.

Questions remain

I’d certainly back boohoo over newly-listed, Glasgow-based clothing retailer Quiz (LSE: QUIZ), despite the latter appearing to have a lot going for it.

In addition to using the same test and repeat model operated by the former – making small quantities of a wide variety of clothes before ramping up production of the best sellers – the £222m cap possesses a 300-strong estate of standalone stores and concessions on relatively short leases. That means it can target high street shoppers in addition to those who prefer to buy online.

Operating margins and returns on capital are more than decent. Valuation-wise, shares in Quiz are also far cheaper than those of boohoo (albeit still very expensive at 28 times forecast earnings).

That said, I don’t think Quiz has all the answers. The company’s online presence is a lot smaller than that of its larger peer and a huge marketing spend will be required to ensure it remains competitive. There’s also the fact that many of the company’s concessions can be found in Debenhams (whose stores aren’t exactly bursting at the seams with customers right now). What’s more, there’s nothing to stop boohoo building a physical presence if it really needed to.  

Given that its stock has already fallen 10% in price from the peak of 198p achieved back in August, prospective investors might be wise to delay purchasing shares in Quiz until after the company releases a pre-close trading update on 11 October. 

Paul Summers owns shares in boohoom.com. The Motley Fool UK has recommended boohoo.com. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

£1,000 buys 300 shares in this red-hot UK gold stock with a P/E ratio of 3

This UK-listed gold stock is on fire at the moment amid the historic rally in precious metals. But it still…

Read more »

Warhammer World gathering
Investing Articles

Forget Pokémon cards! Dividend stocks are my top way to earn a second income

Earning a second income by buying and selling Pokémon cards looks like it could be a lot of fun. But…

Read more »

A young Asian woman holding up her index finger
Investing Articles

UK investors could soon get a once-in-a-decade opportunity to buy cheap FTSE shares

As global markets look increasingly wobbly, value investors are starting to identify exactly which FTSE shares they’ll scoop up in…

Read more »

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Down 31%, here’s a FTSE 100 horror stock I’m avoiding on Friday 13th!

Rightmove's share price has collapsed during the last 12 months. Why doesn't this make the FTSE 100 stock a top…

Read more »

Hand is turning a dice and changes the direction of an arrow symbolizing that the value of an ETF (Exchange Traded Fund) is going up (or vice versa)
Investing Articles

3 ETFs to consider as the Middle East conflict escalates

Searching the stock market for assets to buy as the war rolls on? Royston Wild reveals three top exchange-traded funds…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

As oil prices soar, is it time to buy Shell shares?

Christopher Ruane weighs some pros and cons of adding Shell shares to his ISA -- and explains why the oil…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

How much do you need in an ISA for £6,751 passive income a year in 2046?

Let's say an investor wanted a passive income in 20 years' time. How much cash would need be built up…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Why isn’t the IAG share price crashing?

Harvey Jones expected the IAG share price to take an absolute beating during current Middle East hostilities. So why is…

Read more »