Why I’d sell Diageo plc and buy Next plc

There’s a big reason for me to switch from Diageo plc (LON:DGE) to Next plc (LON:NXT).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The market likes this morning’s interim results announcement from clothing retailer Next (LSE: NXT) and the shares are up around 11.5% as I write.

At first glance, there’s nothing to get excited about in the figures. Total sales declined by 2.2% compared to a year ago and earnings per share dropped 6.2%. The directors kept the dividend at last year’s level suggesting a neutral stance, so why have the shares rocketed?

Looking for recovery?

I think the market is looking for a recovery with Next because even after today’s rise the share price is still more than 36% down from the highs it reached at the end of 2016 — the well-flagged softening of the retail sector left its mark on the firm for sure. I think we are seeing the move up today because of what the directors had to say in this interim report about the outlook.

Should you invest £1,000 in Cmc Markets Plc right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Cmc Markets Plc made the list?

See the 6 stocks

While acknowledging that the first half of the year had been difficult as they expected, they said the trading outcome over the last three months has been “encouraging on a number of fronts.”  Although they are expecting the retail environment to remain difficult they think the firm’s forward prospects “appear somewhat less challenging than they did six months ago.”   

After upgrading revenue and profit guidance a little, the firm thinks full-year sales will be between 2% down and 1.5% up on last year, and profit before tax will decline between 13.1% and 5.5% compared to last year’s outcome. Those figures may seem a little grim but they aren’t quite as bad as before this announcement, and I think this faint whiff of recovery may be the catalyst for today’s rise in the shares.

Valuation matters

The big attraction, of course, is that on standard valuation indicators the stock looks cheaper than it has for several years. At 4,835p, the stock trades on a price-to-earnings (P/E) ratio for the current year near 11, and the dividend yield runs close to 3.7%. Maybe one day the P/E rating will return to high double-digits and we’ll be measuring the dividend yield in the two’s again, suggesting significant share-price appreciation from here.

I think there’s a good chance Next will re-rate again and I’d rather take my chances with the firm than with premium drinks company Diageo (LSE: DGE) right now. Although I’m a big fan of defensive firms such as Diageo, I think the valuation is ahead of itself and the dividend yield is poor. I fear that defensives could go out of fashion causing a valuation rerating downwards.

Rotation imminent?

At today’s 2,553p share price, Diageo trades on a forward P/E rating of almost 22 for the year to June 2018, yet City analysts following the firm expect earnings to grow just 8% that year. To me, that looks like a growth rating for workmanlike expectations and the forward yield of around 2.6% is not enough to compensate for the over-pricing.

The stock has had a good run but the valuation-trade making cyclicals such as Next appealing could see the large-scale rotation out of the defensives driving the rating of firms such as Diageo down.

Passive income stocks: our picks

Do you like the idea of dividend income?

The prospect of investing in a company just once, then sitting back and watching as it potentially pays a dividend out over and over?

If you’re excited by the thought of regular passive income payments, as well as the potential for significant growth on your initial investment…

Then we think you’ll want to see this report inside Motley Fool Share Advisor — ‘5 Essential Stocks For Passive Income Seekers’.

What’s more, today we’re giving away one of these stock picks, absolutely free!

Get your free passive income stock pick

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Hand is turning a dice and changes the direction of an arrow symbolizing that the value of an ETF (Exchange Traded Fund) is going up (or vice versa)
Investing Articles

This ETF has soared 40% in 2025! Is it a safe haven from stock market sell-offs?

An escalating US-China trade war means extreme stock market volatility may be here to stay. This ETF could be a…

Read more »

Investing Articles

Is it too late to buy this surging FTSE 100 stock?

Andrew Mackie believes that precious metals miners, long shunned by investors, are just beginning to emerge from a decade-long bear…

Read more »

Investing Articles

Down 50%, this penny stock could reward patient investors

A decision not to put the business up for sale, coupled with a poor harvest, has seen this penny stock…

Read more »

Investing Articles

Where next for the Tesla share price? 2025 is set to be a make or break year

The Tesla share price appears totally disconnected from the company’s valuation metrics, but that disconnect could finally end in 2025.

Read more »

Growth Shares

2 UK shares that could be significantly impacted by the new tariff rumours

Jon Smith talks about why the new US sector-specific probes could mean that some related UK shares could be under…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

2 UK dividend shares that look dirt cheap right now

With the US trade war sinking stock prices, there's a wealth of cheap opportunities in UK dividend shares now. Our…

Read more »

Investing Articles

Here are the latest forecasts for Lloyds shares out to 2027

Lloyds Bank shares are looking a bit shakier than they were just a couple of weeks ago. But what might…

Read more »

Investing Articles

2 beaten-down FTSE 100 growth shares that could stage explosive recoveries

The global fallout from Donald Trump's tariff war has left a number of the UK's biggest growth stocks trading on…

Read more »