Why I’d dump Royal Dutch Shell plc to buy this stock

I think this fast-growing firm looks set to outperform Royal Dutch Shell plc (LON: RDSB).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With the share price barely moving this morning, it looks like the market was expecting the good news in the interim results report from Luceco (LSE: LUCE).

The fast-growing LED lighting and electrical accessories manufacturer and distributor delivered a revenue increase of almost 26% compared to a year ago, adjusted earnings per share nearly 43% higher and a reduction in net debt around 46%. To crown these achievements, the directors declared a virgin interim dividend of 0.8p representing around 20% of earnings for the period.

Low-cost manufacturing

Since opening a low-cost product development and manufacturing facility near Shanghai during 2009 to complement the UK operation, Luceco has emerged as a business with keen cost control responding well to rapid changes and opportunities in the market. I think today’s results demonstrate that the firm is doing many things right.

The company supplies its Luceco, BG, Masterplug and Ross branded goods to trade distributors, retailers, wholesalers and project developers with a little over 83% of revenue originating in the UK. Yet the firm has ambitions abroad and is penetrating the markets in Europe, the Middle East, Asia Pacific and Africa. Although all product lines are showing growth, the directors highlight the opportunity in the market for light emitting diode (LED) lighting products, which is gaining traction around the world. Today’s results show a 23% uplift in revenue under the LED lighting category.

An exciting growth story

You don’t need to bull up the company’s story because it describes itself as an exciting growth story, underpinned by strong competitive advantages thanks to its fully integrated model and established routes to market”. From what I can see, the claim is true because city analysts following Luceco expect earnings to lift 20% this year and 20% during 2018.

The directors are optimistic and expect the strong order book and a robust pipeline of new product launches to drive its ambitions for market-share grab at home and abroad. I would rather take my chances with the firm than to invest in a cyclical giant such as Royal Dutch Shell (LSE: RDSB).

At today’s share price of 2,192p, the firm’s forward price-to-earnings ratio sits just below 15 for 2018, which must anticipate a fair bit of forward growth, otherwise it looks high to me. Shell is busy integrating its takeover of BG and City analysts expect earnings to bounce back around 200% this year, although 2018’s anticipated increase is modest at 13%.

A glaring vulnerability

On the surface, the dividend yield looks attractive, running near 6.6% for 2018. But forward earnings will likely cover the payout just once, which I think makes the dividend look stretched. Back in July, chief executive Ben van Beurden told us in the interim results statement that the oil price of around $50 per barrel led to “resilient” cash generation over four consecutive quarters, and over 12 months, cash flow from operations of $38bn covered the cash dividend and reduced gearing to 25%.

However, I think the way Mr Van Beurden links cash flow and the dividend payment to the price of oil underlines the firm’s vulnerability to a factor that it can’t control, so I’m avoiding the firm’s shares.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any of the stocks mentioned. The Motley Fool UK has recommended Luceco and Royal Dutch Shell B. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Senior woman wearing glasses using laptop at home
Investing Articles

With UK share prices dipping, I’m considering two opportunities in penny stocks

A market dip has presented opportunities in UK shares, particularly in cheap penny stocks. With bargain prices across the board,…

Read more »

Investing Articles

2 promising British value stocks I’d consider for a Stocks & Shares ISA next year

Despite the recent slowdown, the Footsie is still packed with exceptional stocks and shares. Here are two our writer would…

Read more »

Investing Articles

After falling 28% my favourite growth stock looks dirt cheap with a P/E of just 9.6!

Harvey Jones wonders whether the sell-off in his favourite FTSE 100 growth stock is a dire warning or an opportunity…

Read more »

Investing Articles

Here’s how I’d target £10k passive income a year by investing just £100 a week

Think we need to be rich to retire on a solid passive income stream that we don't have to work…

Read more »

artificial intelligence investing algorithms
Investing Articles

My favourite income stock is suddenly 20% cheaper and yields 7.26%! Time to buy more?

Harvey Jones has just seen the gains on his favourite FTSE 100 income stock largely wiped out as the shares…

Read more »

Young Caucasian girl showing and pointing up with fingers number three against yellow background
Investing Articles

3 stock market mistakes I’d avoid

Our writer explores a trio of things that can trip up investors who are new to the stock market. Each…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Just released: our top 3 small-cap stocks to consider buying in October [PREMIUM PICKS]

Small-cap shares tend to be more volatile than larger companies, so we suggest investors should look to build up a…

Read more »

Investing Articles

How I’d use an empty Stocks and Shares ISA to aim for a £1,000 monthly passive income

Here's how using a Stocks and Shares ISA really could help those of us who plan to invest for an…

Read more »