Why I’d drop Fevertree Drinks plc like a hot potato

Fevertree Drinks plc (LON: FEVR) could be the most overvalued stock on the whole market.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There are very few stocks where, if you gave me some for free, I’d be rushing for the sell button as fast as I could. But current growth darling Fevertree Drinks (LSE: FEVR), is one of them. 

Don’t get me wrong, I have nothing against the company, which does seem to be performing nicely. My problem is what I see as the serious overvaluation that shareholders have pushed the shares up to in their enthusiasm to grab a piece of the action.

Sky-high valuation

It’s something I’ve seen many times in my decades of private investing. Some dynamic new prospect comes along and everyone wants a piece. So buyers pile in, and they push the share price to overheated levels.

Should you invest £1,000 in ASOS right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if ASOS made the list?

See the 6 stocks

In this case, at 2,311p, Fevertree Drinks shares are trading on a forward P/E of 82. And it’s not a company that’s cured death, or mastered cold fusion or anything like that — it just sells fizzy drink mixers.

To put it into perspective, earnings per share would have to multiply nearly sixfold to get the P/E down to average long-term FTSE 100 levels. And that’s going to take some time when EPS is forecast to grow at just 16% this year, dropping to 12% next year — we’re looking at maybe 10-15 years of future growth already built in to the share price.

A familiar tale

I remember something very similar happening to ASOS (LSE: ASC). That firm is in the relatively mundane business of selling clothes, but it does it very well and has seriously shaken up the world of online fashion retail — and its international expansion has been impressive.

ASOS shares did deserve a premium rating, for sure, but the market threw rationality out of the window and chased them to mind-boggling overvaluation. In early 2014, the shares topped out at more than £70 apiece, on an eye-watering P/E of greater than 150.

Then the inevitable happened. The growth story was derailed a little by inconveniences like global economics and the practical difficulties of maintaining supply channels while undergoing rapid international expansion.

Once bitten…?

ASOS shares crashed to around £20, and three years on they still haven’t regained that 2014 high. The price, however, has started soaring and at £59 today we’re looking at P/E multiples in excess of 70 again. 

I reckon a fresh slump for ASOS shares is extremely likely, and I can see exactly the same thing happening to Fevertree too.

Fevertree is a leader in its market, and its products are clearly of good quality and are in big demand. And it’s a very profitable business — the company is able to boast gross margins in excess of 50%.

And at the halfway stage, chief executive Tim Warrillow did suggest the full year would be “materially ahead” of previous expectations. But that valuation makes my toes curl.

When will it turn?

The shares might continue to rise, but there’ll be news at some point that does not fit the assumptions built into the price. And every time I’ve ever seen that happen to a popular growth share in the past, the share price has crumbled.

I do actually think Fevertree and ASOS are good companies with rosy futures, and I’d probably see them as good long-term buys at more sensible valuations.

But if I owned either of them today, I’d sell.

Pound coins for sale — 31 pence?

This seems ridiculous, but we almost never see shares looking this cheap. Yet this Share Advisor pick has a price/book ratio of 0.31. In plain English, this means that investors effectively get in on a business that holds £1 of assets for every 31p they invest!

Of course, this is the stock market where money is always at risk — these valuations can change and there are no guarantees. But some risks are a LOT more interesting than others, and at The Motley Fool we believe this company is amongst them.

What’s more, it currently boasts a stellar dividend yield of around 10%, and right now it’s possible for investors to jump aboard at near-historic lows. Want to get the name for yourself?

See the full investment case

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing For Beginners

Investing this much from 35 could generate a £1m UK stocks portfolio by retirement

Jon Smith explains how starting to invest in UK stocks by their mid-thirties can provide an investor with the potential…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

A 9.2% yield but down 9% despite a strong 2024, is it time for me to buy more of this passive income superstar?

This top-tier financial stock has an extremely high yield that can generate life-changing passive income over time from a much…

Read more »

Investing Articles

Legal & General has supercharged second income potential with a forecast yield of 9%!

Harvey Jones says investors looking for a second income can get a sky-high yield today from FTSE 100 insurer Legal…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

Here’s the dividend forecast for Lloyds shares

Dr James Fox walks through the dividend forecast for one of the most popular stocks on the FTSE 100. Despite…

Read more »

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Hunting for passive income? Here’s a top FTSE 100 dividend growth share to consider!

Buying low-yielding shares like this FTSE dividend growth hero can be a great way to make a long-term passive income.

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£10,000 invested in Tesla stock 2 weeks before the US election is now worth…

The US election represented a major turning point for Tesla stock, taking millions of shareholders on one hell of a…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

This FTSE 250 trust is a high-risk, potentially-high-reward play

Typically, trusts offer a degree of stability due to their diversified nature. Dr James Fox explains why this FTSE 250…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Up 47% from its 12-month low, is there any value left in Lloyds’ share price?

Lloyds’ share price has risen substantially over the past year, but it may still have significant value left in it.…

Read more »