Better buy: Whitbread plc vs Greggs plc

Costa Coffee-owner Whitbread plc’s (LON:WTB) shares dip 7%. Is Greggs plc (LON:GRG) a safer bet?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

While many companies with a high street presence may be suffering as a result of the explosion in online shopping, the popularity of cheap treats such as coffee and pastries make earnings for those that serve them up arguably more predictable. 

Reporting its final results to the market this morning, £7.7bn cap Whitbread (LSE: WTB) — owner of Costa Coffee  — is one such example. But is it a better buy than smaller peer Greggs (LSE: GRG)? Let’s check the numbers.

“Another year of strong growth”

In the 12 months to the beginning of March, total revenue rose a very healthy 8.2% to £3.1bn. Underlying profits before tax came in at £565.2m — 6.2% higher than the previous year.  

Focusing on Whitbread’s main brands, total sales at Costa grew 10.7% (profits up 5.3%) with sales growth at hotel chain Premier Inn hitting 9.3% (2.3% on a like-for-like basis). Overall cash from operations came to just over £860m. 

While performance on home soil was sound, it’s Whitbread’s plans for international expansion that are arguably more exciting for investors. With hotels now in Germany and the Middle East and 255 Costa shops opening worldwide last year (China remains a major growth target), the FTSE 100 constituent is an attractive option for those who prefer to source growth from businesses at the top end of the market.

In addition to growing organically, CEO Alison Brittain said the company would continue working on its efficiency programme in the year ahead. She went on to reflect that the company had made a “good start” to 2017 but that it “expected a tougher consumer environment than last year“. The latter comment may make some nervous, leading to today’s 7% share price fall. But I think the company’s reputation for affordable quality and our tendency to become attached to certain brands should see it through any economic or political headwinds. Better to underpromise and overdeliver.

Before today, Whitbread’s shares had climbed 14% since the beginning of 2017. They currently trade on 16 times forward earnings. That’s not completely unreasonable given the company’s aforementioned brands and growth strategy. It’s also virtually identical to the valuation attached to shares in Greggs. So which would I choose?

Go for growth?

Well, Premier Inn undoubtedly gives Whitbread a degree of earnings diversification not available to the sausage roll purveyor. The recent weakness in sterling also benefits the former as more tourists choose to come to the UK from abroad and stay in its hotels. Last year, the company opened a total of 3,816 new UK rooms and achieved occupancy of over 80% with levels of direct bookings at 94%. 

Elsewhere, it won’t come as much of a surprise to learn that operating margins are significantly higher at Whitbread than at Greggs.

On the flip-side, the latter’s £46m net cash position makes it hugely appealing for those who place a premium on the solidity of their companies’ balance sheets. Greggs can also boast better free cash flow and consistently high(er) returns on capital over the years. At 2.9% for 2017, the yield is also slightly more than that offered by Whitbread (2.3%).

In sum, choosing between Whitbread or Greggs isn’t particularly easy thanks to their similar valuations and consistent earnings growth. That said, the prospect of further growth overseas may just tip the balance in favour of the former. As such, today’s share price weakness may be a decent opportunity for prospective investors. 

Paul Summers has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing For Beginners

Experts think this penny stock could rise by 80% or more in the coming year

Jon Smith points out a penny stock that has the potential to soar this year if international expansion pays off,…

Read more »

Investing Articles

What next for Barclays shares, after this shock 15% slump?

What a tangled web we encounter when we look too deeply into the workings of the global banking sector. Barclays…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Will the Rolls-Royce share price rise 5% or 36% by this time next year?

Rolls-Royce's share price hit new heights after stunning full-year results on Thursday (26 February). Can the FTSE 100 firm keep…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Airtel Africa’s shares are up as others on the FTSE 100 plummet. What’s going on?

With yet another conflict starting in the Middle East, James Beard notes that investors are still buying Airtel Africa’s shares.…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Hot dates for dividend investors to mark in their March diaries

The year's stock market gains might be taking some edge off high yields, but UK dividend investors still have plenty…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Is it time to snap up Nvidia stock, after it fell 9% on Q4 results?

Nvidia makes a laughing stock of naysayers and their doom-and-gloom moods yet again, but the stock responds with a hefty…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How much do you need in an ISA to generate a second income of £2,700 a month in 2050?

Ben McPoland highlights a 6%-yielding stock from the FTSE 100 index that could contribute towards an attractive second income.

Read more »

Iberian plane on runway
Investing Articles

Is this a once-in-a-decade chance to snap up my highest conviction UK share?

Harvey Jones is a big fan of this beaten-down UK share and reckons it offers some of the most exciting…

Read more »