One dividend stock I’d buy — and one I’d sell today

Roland Head highlights some big differences between two similar stocks.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares of Peppa Pig maker Entertainment One Ltd (LSE: ETO) rose by 3% on Friday morning, after the company confirmed that its full-year results should be in line with expectations.

On the face of it, the numbers seem impressive. Reported revenues for last year have “almost doubled” while earnings before interest, tax, depreciation and amortisation (EBITDA) are expected to be “materially ahead” of the previous year.

I’m not totally convinced. The firm’s statement suggests to me that there’s been a sharp fall in Entertainment One’s profit margins.

Should you invest £1,000 in Coca-Cola HBC right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Coca-Cola HBC made the list?

See the 6 stocks

If EBITDA had almost doubled, then Entertainment One would surely have said so. So I can only conclude that the increase in EBITDA is much smaller than the increase in earnings. Hence profit margins must have fallen.

Here’s what really worries me

Entertainment One is growing fast. The group’s operating profit has risen by an average of about 30% per year since 2011. However, this impressive growth hasn’t resulted in the kind of shareholder returns you might have expected.

Today’s share price of 238p is only 50% higher than it was five years ago, even though adjusted earnings per share for the year just ended are expected to be more than double 2012 earnings.

Investing in a FTSE 250 tracker would have provided a better return, as the mid-cap index has risen by 64% over the same period.

In my view, the main problem with Entertainment One is that it doesn’t generate any surplus cash. All of the group’s operating cash flow — which comes from selling its content to television networks — appears to be reinvested in acquisitions and buying new content.

This kind of growth might be attractive if the firm was only using its own cash to fund these investments. But net debt has risen from £165m to about £400m over the last three years. It looks to me as if the firm’s earnings can only be sustained with a constant supply of expensive new programming.

If this is the case, then there’s unlikely to ever be much spare cash for shareholders. That’s certainly the case at the moment. The group’s dividend of 1.2p per share equates to a yield of just 0.5%.

Although the stock may look cheap on 12 times forecast earnings, I feel that future performance may disappoint. I’d sell into the current strength.

I might buy this stock

Television group ITV (LSE: ITV) has some similarities with Entertainment One. ITV has invested heavily in acquiring content producers over the last few years, in order to reduce its dependency on uncertain advertising revenues.

This strategy has been successful for ITV, but I think that’s partly because it’s able to sell the same content twice — once to advertisers on its own channels, and then again when it sells programmes to other television networks.

ITV is certainly far more profitable and cash generative than Entertainment One and has much lower levels of debt. The group’s operating margin was 19.7% last year, compared to 9.4% at Entertainment One.

Shares of ITV have risen by 140% over the last five years, but they’ve pulled back a little over the last 12 months. With a forecast P/E of 13 and a prospective yield of 3.9%, ITV stock now looks quite attractive, in my opinion.

Investing in AI: 3 Stocks with Huge Potential!

🤖 Are you fascinated by the potential of AI? 🤖

Imagine investing in cutting-edge technology just once, then watching as it evolves and grows, transforming industries and potentially even yielding substantial returns.

If the idea of being part of the AI revolution excites you, along with the prospect of significant potential gains on your initial investment…

Then you won't want to miss this special report inside Motley Fool Share Advisor – 'AI Front Runners: 3 Surprising Stocks Riding The AI Wave’!

And today, we're giving you exclusive access to ONE of these top AI stock picks, absolutely free!

Get your free AI stock pick

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head has no position in any shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

What’s going on with the GSK share price now?

This pharma giant was expected to deliver for investors after its split with Haleon, but the GSK share price has…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How £100 a month could turn into £6,500 a year in passive income

With enough time, a 6.5% annual return can turn £100 per month into something that yields £6,500 per year in…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

Is now a good time to start investing in the stock market?

Predicting what the stock market will do in the next few weeks and months is nearly impossible. But over the…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£5,000 invested in Legal & General shares 10 years ago would have generated passive income of…

Legal & General shares are one of the highest-yielding in the FTSE 100. How much passive income could have been…

Read more »

Passive income text with pin graph chart on business table
Dividend Shares

3 world-class dividend stocks to consider for passive income

These three stocks could potentially help investors create a stable – and growing – stream of passive income in the…

Read more »

Group of young friends toasting each other with beers in a pub
Investing Articles

Diageo’s share price plunges 43% in 2 years! Time to consider buying the dip?

With sales falling, the Diageo share price is being hit hard. But with the shares now trading near 52-week lows,…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

The GGP share price skyrockets 100%+ in 2025 – Could this be the breakout stock of the year?

With the GGP share price more than doubling in four months, can Greatland Gold continue to thrive throughout the rest…

Read more »

Illustration of flames over a black background
Investing Articles

JD Sports’ share price soars 27% in just 3 weeks – is this the hottest stock to consider buying now?

The JD Sports share price is rising rapidly as management steers the business back on track. Can this upward momentum…

Read more »