Will Safestore Holdings plc overtake Big Yellow Group plc after 14% sales rise?

Should you buy Safestore Holdings plc (LON: SAFE) instead of Big Yellow Group plc (LON: BYG)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Storage company Safestore (LSE: SAFE) has released a strong fourth quarter trading update today with revenue up by almost 14% at constant exchange rates and weak sterling providing an additional boost to the reported figure of 18.4%. Does this mean that Safestore is now a better buy than sector peer Big Yellow Group (LSE: BYG)? Well, that’s debatable.

Safestore enjoyed upbeat performance across its divisions. For example, in the UK like-for-like (LFL) sales increased by 9.2%, while in France they rose by 5%. This took LFL revenue growth for the full year to 8.1% at constant exchange rates, with Safestore’s balanced approach to revenue management proving to be highly successful.

A key reason for Safestore’s strong sales performance was a rise in occupancy. For the full year this increased by 3.5% LFL, with Safestore’s LFL average storage rate also up 3.9% at constant exchange rates. Alongside the acquisitions of Space Maker and the opening of five new stores towards the end of the financial year, this shows that Safestore is making good progress on both an organic and acqusition basis. Therefore, it expects earnings to be at the top of the consensus range.

Looking ahead, Safestore has the potential to deliver further growth in the long run. It’s focused on the significant opportunity presented by its 1.6m sq ft of currently unlet space. And its balance sheet capacity and flexibility provide it with the scope to make further acquisitions in order to boost its organic growth potential.

A better bet?

Safestore is expected to record a rise in earnings of 13% in the current financial year. This compares favourably to sector peer Big Yellow, which is expected to post a rise in earnings of 10% in the both the current year and the next one. However, Big Yellow’s growth outlook is arguably more stable than that of Safestore. The former has increased earnings in each of the last five years, while Safestore’s reported earnings have been more volatile and less consistent.

This could indicate that Big Yellow has a lower risk profile than Safestore and may explain why it trades at a premium to its sector peer, with Big Yellow having a price-to-earnings (P/E) ratio of 19.6 versus 18.7 for Safestore. Given the relatively minor difference in their valuations and growth prospects, Big Yellow appears to have a superior risk/reward ratio to Safestore.

In addition, it yields 4.1% versus 3.1% for Safestore. While the latter’s dividends are covered 1.7 times versus 1.3 times for Big Yellow, the higher yield of the latter plus its strong earnings growth prospects means that it has greater income appeal over the medium term. Alongside a lower risk profile and despite a marginally higher valuation, this makes Big Yellow the better buy. However, Safestore is still set to deliver a high total return in the coming years.

Peter Stephens owns shares of Big Yellow Group. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British bank notes and coins
Investing Articles

Here’s a £30-a-week plan to generate passive income!

Putting a passive income plan into action need not take a large amount of resources. Christopher Ruane explains how it…

Read more »

Close-up of British bank notes
Investing Articles

Want a second income? Here’s how a spare £3k today could earn £3k annually in years to come!

How big can a second income built around a portfolio of dividend shares potentially be? Christopher Ruane explains some of…

Read more »

Close-up of British bank notes
Investing Articles

£20,000 for a Stocks and Shares ISA? Here’s how to try and turn it into a monthly passive income of £493

Hundreds of pounds in passive income a month from a £20k Stocks and Shares ISA? Here's how that might work…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

£5,000 put into Nvidia stock last Christmas is already worth this much!

A year ago, Nvidia stock was already riding high -- but it's gained value since. Our writer explores why and…

Read more »

Investing Articles

Are Tesco shares easy money heading into 2026?

The supermarket industry is known for low margins and intense competition. But analysts are bullish on Tesco shares – and…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Can this airline stock beat the FTSE 100 again in 2026?

After outperforming the FTSE 100 in 2025, International Consolidated Airlines Group has a promising plan to make its business more…

Read more »

Investing Articles

1 Stocks and Shares ISA mistake that will make me a better investor in 2026

All investors make mistakes. The best ones learn from them. That’s Stephen Wright’s plan to maximise returns from his Stocks…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

I asked ChatGPT if £20,000 would work harder in an ISA or SIPP in 2026 and it said…

Investors have two tax-efficient ways to build wealth, either in a Stocks and Shares ISA or SIPP. Harvey Jones asked…

Read more »