Is this consumer stock set to soar by another 30% after today’s results?

Should you pile into this consumer play even after a sustained rise in its share price?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Unilever sign

Image: Unilever. Fair use.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Booker (LSE: BOK) has released an encouraging update for the second quarter of the year and leads me to ask whether the food wholesaler can repeat its 30% gain of the last three years, or whether consumer sector peer Unilever (LSE: ULVR) is a better buy.

Booker’s sales increased by 15.2% in Q2. This included the contribution of recently acquired convenience store chains Budgens and Londis, both of which have been successfully integrated into the wider company.

The catering and retail sides of Booker’s business performed well in the quarter. Like-for-like (LFL) non tobacco sales grew by 0.9%, although with tobacco sales included the figures were much less impressive. Due to the ban on small stores displaying tobacco products, sales of cigarettes have come under pressure. Booker’s tobacco LFL sales fell by 3.5% in the quarter and contributed to an overall decline of 0.4% versus the same quarter of the previous year.

Should you invest £1,000 in Direct Line right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Direct Line made the list?

See the 6 stocks

Looking ahead, Booker is forecast to increase its bottom line by 12% in the current year and by a further 9% next year. These are impressive rates of growth and show that the company’s strategy is working even with the negative effect of declining tobacco sales. Furthermore, its balance sheet remains strong due to its net cash position of £105m. And with Booker’s strategy to broaden its product offering, it looks set to deliver additional top line growth.

However, Booker faces an uncertain future. The UK economy could come under pressure as a result of Brexit and the UK retail outlook in particular is highly volatile. Consumer spending fell in August and further falls are expected over the medium-to-long term. Therefore, Booker’s price-to-earnings (P/E) ratio of 22.8 appears to be rather rich and this means that a gain of 30% may be difficult to achieve.

Global focus

Clearly, consumer peers such as Unilever also have high ratings. For example, Unilever’s P/E stands at 22.7, but it offers greater diversity and more resilience than Booker. That’s largely because it operates across the globe so that slow sales in one region can be offset by faster growth elsewhere. And with Unilever deriving 60% of its sales from emerging markets, it has a more enticing long-term growth outlook than UK-focused Booker.

Certainly, Unilever’s forecast growth rate over the next two years is behind that of Booker. It’s due to increase earnings by 5% this year and by a further 8% next year. However, Unilever’s risk profile is much lower than that of Booker and this makes its overall risk/reward ratio more appealing for long-term investors.

In addition, Unilever has a forward dividend yield of 3.1% versus 2.7% for Booker. Unilever’s dividend is covered 1.6 times by profit, which is the same as for Booker. Allied to its lower risk profile and greater diversity, this makes Unilever a better income as well as growth and value option. And its shares offer a greater chance of a 30% gain than those of Booker.

Investing in AI: 3 Stocks with Huge Potential!

🤖 Are you fascinated by the potential of AI? 🤖

Imagine investing in cutting-edge technology just once, then watching as it evolves and grows, transforming industries and potentially even yielding substantial returns.

If the idea of being part of the AI revolution excites you, along with the prospect of significant potential gains on your initial investment…

Then you won't want to miss this special report inside Motley Fool Share Advisor – 'AI Front Runners: 3 Surprising Stocks Riding The AI Wave’!

And today, we're giving you exclusive access to ONE of these top AI stock picks, absolutely free!

Get your free AI stock pick

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Peter Stephens owns shares of Unilever. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Booker. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

I bought 1,779 Legal & General shares 2 years ago – see how much dividend income I’ve got since

Harvey Jones holds Legal & General shares and has been pretty underwhelmed by their performance so far. The dividend is…

Read more »

Middle-aged black male working at home desk
Investing Articles

Is the FTSE 100 set to soar? Here are 3 ways to aim to cash in

My outlook for the FTSE 100 is definitely brightening as we get deeper into 2025. How can we make the…

Read more »

Investing Articles

£10k invested in NatWest shares on the ‘Liberation Day’ dip is today worth…

Harvey Jones looks at how NatWest shares have been knocked off course during recent market turbulence, but are now bouncing…

Read more »

Tariffs and Global Economic Supply Chains
US Stock

£5,000 invested in Nvidia stock just before the tariff news is now worth…

Jon Smith talks through the erratic movements in Nvidia stock over the past six weeks and reveals where an investor…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

3 high-yield passive income stocks to consider buying right now

These stocks with big dividend yields look very tempting. Passive income investors could do well to consider taking the plunge.

Read more »

Handsome young non-binary androgynous guy, wearing make up, chatting on his smartphone, carrying shopping bags.
Investing Articles

Is a motley collection of businesses holding back this FTSE 100 stock?

Andrew Mackie explains why he's remained loyal to this FTSE 100 stock despite several of its businesses continuing to struggle…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

3 top growth stocks driving wealth in my Stocks and Shares ISA

Our writer shines a light on a trio of outperforming growth firms in his Stocks and Shares ISA portfolio. They're…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Here’s where analysts expect the Lloyds share price to be a year from now

The Lloyds share price has fared well so far in 2025. But with some big issues on the horizon, can…

Read more »