Should you buy stock market newcomers Hotel Chocolat Group plc, Morses Club plc and Watkin Jones plc?

Could Hotel Chocolat Group plc (LON:HOTC), Morses Club plc (LON:MCL) and Watkin Jones plc (LON:WJG) be winning investments?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today, I’m running the rule over  three Alternative Investment Market (AIM) newcomers. Could these three companies prove to be winning investments for early birds?

Hotel Chocolat

Admission to AIM: 10 May — Placing price: 148p — Market cap at admission: £167m

Hotel Chocolat (LSE: HOTC) was founded in 1993 by Angus Thirlwell and Peter Harris, and has traded under the Hotel Chocolat brand since 2003. The placing raised £9.5m net for the company and £43.5m for the founders and employee shareholders.

Mr Thirlwell (Chief Executive) and Mr Harris (Development Director) have each retained a 33.3% stake in the business, while two institutional investors have become significant shareholders by participating in the placing: Old Mutual has a 7.8% holding and small-cap specialist Hargreave Hale has 5%.

The shares climbed quickly after admission, and are currently trading at 206.5p (up 40%). This is something we often see when you get the combination of a brand that is familiar to retail investors and a relatively limited free float of shares.

At the current price, Hotel Chocolat is valued at 2.6 times trailing 12-month sales of £89.5m and 48 times net profit of £4.86m. The company has decent growth potential (and also intends to pay dividends), but the valuation looks too rich to me right now.

Morses Club

Admission to AIM: 5 May — Placing price: 108p — Market cap at admission: £140m

What was a drapery store in Swindon owned by Levi Morse over 130 years ago is today the nationwide doorstep lender Morses Club (LSE: MCL), which was built to its present scale by private equity. No new shares were issued in the placing, with the £68.5m raised being a partial cashing out by the private equity owners. So, no new funds for the company itself.

Morses flotation was well supported by institutional investors. Five have become significant shareholders, including Schroders with 9.4% and the redoubtable US outfit Soros Fund Management with 4%.

The shares are little changed from the placing price, and look reasonably valued at 1.6 times trailing 12 month sales of £90.6m and 17.6 times net profit of £7.92m. The directors also reckon the company has the ability to pay an “attractive” level of dividend.

Acquisitions are very much on the agenda as Morses seeks to be a consolidator in a fragmented sector. I’ve seen a few disasters in the past among companies pursuing such a strategy in the financial services space, so I’m a bit wary, particularly with the directors seemingly keen to further leverage the balance sheet with more debt.

Watkin Jones

Admission to AIM: 23 March — Placing price: 100p — Market cap at admission: £255m

Founded by carpenter Huw Jones in 1791, Watkin Jones (LSE: WJG) is today a construction and development company with a focus on student accommodation. Chief executive Mark Watkins Jones is the ninth generation of the family to lead the business.

Placing proceeds of £131m saw £46m going to selling shareholders and £85m paid over to two family trusts, leaving the company itself with no new funds. The family and related parties have retained a 48.5% stake in the business, and four institutional investors have become significant shareholders, headed by the quirky Miton with 4.9%.

At 109p, the shares are up a bit from the placing price, but look decent value at 1.1 times trailing 12 month sales of £244m and 10.5 times net profit from continuing operations of £26.6m. The directors also intend to pay a 4p a share dividend for the year to 30 September 2016 — a pro rata payment equating to a 6p full-year payout (6% yield at the placing price).

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

G A Chester has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

2 FTSE 100 stocks hedge funds have been buying

A number of investors have been seeing opportunities in FTSE 100 shares recently. And Stephen Wright thinks two in particular…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Would it be pure madness to pile into the S&P 500?

The S&P 500 is currently in the midst of a skyrocketing bull market, but valuations are stretched. Is there danger…

Read more »

Investing Articles

If I’d put £20k into the FTSE 250 1 year ago, here’s what I’d have today!

The FTSE 250 has outperformed the bigger FTSE 100 over the last year. Roland Head highlights a mid-cap share to…

Read more »

Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.
Growth Shares

The Scottish Mortgage share price is smashing the FTSE 100 again

Year to date, the Scottish Mortgage share price has risen far more than the Footsie has. Edward Sheldon expects this…

Read more »

Investing Articles

As H1 results lift the Land Securities share price, should I buy?

An improving full-year outlook could give the Land Securities share price a boost. But economic pressures on REITs are still…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

How much are Rolls-Royce shares really worth as we approach 2025?

After starting the year at 300p, Rolls-Royce shares have climbed to 540p. But are they really worth that much? Edward…

Read more »

Investing Articles

Despite rocketing 33% this hidden FTSE 100 gem is still dirt cheap with a P/E under 5!

Harvey Jones has been tracking this under -the-radar FTSE 100 growth stock for some time. He thinks it looks a…

Read more »

Dividend Shares

How I could earn a juicy second income starting with just £250

Jon Smith explains how investing a regular amount each month in dividend stocks with above average yields can build a…

Read more »