1 Thing You Need To Know Before Buying Purplebricks Group plc, Zoopla Property Group plc or Rightmove plc

Should you snap up Purplebricks Group plc (LON: PURP), Zoopla Property Group plc (LON: ZPLA) and Rightmove plc (LON: RMV) shares?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If you’re looking for high-growth shares, welcome to booming online property world!

Take Purplebricks (LSE: PURP), for example. Book your valuation visit online, and with a mobile app and a website you can do the business any time of day or night — and end up with your home advertised on Zoopla, Rightmove, and other property websites. It’s been a great investment so far too, with Purplebricks shares up 140% since a recent FTSE low point in late January, while the index itself has gained just 8.5%.

And talking of Zoopla (LSE: ZPLA) and Rightmove (LSE: RMV), both of those have been doing pretty well too. Since January’s market dip, Zoopla shares are up 49% to 301p, while Rightmove shares are up 18% to 4,020p since their dip a little later in the first week of February. And over 12 months we’re looking at price rises of 33% for Zoopla and 25% for Rightmove.

But there’s one thing you really need to understand before you consider investing any of your hard-earned cash in any of these… fashionable high-flying growth shares can seriously hurt your pocket!

The problem is, people who pile into and out of the latest investing fads can be fickle sorts who are only looking at the short term. While impressive results roll in ahead of expectations they’re happy to jump on the bandwagon — but as soon as there’s one bit of news that’s less than sparkling, they’re off again and the price slumps.

Revenue soaring

We’ve seen a bit of that today, after Purplebricks released a year-end trading update. The company spoke of strong growth, with revenue expected to rise around 445% to £18.5m, and told us it’s on track to meet its full-year expectations. But in morning trading, sellers pushed the shares down 13% at one point. What’s wrong, isn’t meeting expectations good enough for them?

Part of the problem is that P/E ratios at such early stages can be weird and wacky, and it’s impossible to make much sense of them. Purplebricks shares are on a P/E of 53 for the year to April 2017, dropping only to 25 the following year as EPS is predicted to double — that’s a lot of growth already built into the price.

Zoopla shares are on a more modest forward P/E of 28 for this year, though that’s still around double the long-term FTSE 100 average, and Rightmove shares are rated a bit higher on a multiple of 30.

Steady nerves needed

Now, those could turn out to be attractive valuations over the long run, and earnings growth over the next few years really could be enough to justify today’s prices and allow for some nice profits for investors. I honestly don’t know. But one thing I’m pretty confident of is that the ride is likely to be a volatile one.

I always think of online fashion pioneer ASOS when I look at new rising stars. If you’d bought ASOS shares at the end of 2009 and kept your nerve, you’d be sitting on a profit of 680% today. But you’d have had a white-knuckle ride, as fortunes have been made and lost several times along the way. And if you’d taken a short-term bandwagon approach, you could have lost a lot of money — ASOS shares are still down around 50% from their early 2014 peak.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has recommended Rightmove. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

“The biggest lesson I’ve learned from the stock market in 2024 has been…”

Stock-market investing is subject to ups and downs (but, historically, ups overall!) What are you taking away from this year?

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Could a 2025 penny share takeover boom herald big profits for investors?

When penny share owners get caught up in a takeover battle, what might happen? Christopher Ruane looks at some potential…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

3 value shares for investors to consider buying in 2025

Some value shares blew the roof off during 2024, so here are three promising candidates for investors to consider next…

Read more »

Investing Articles

Can this takeover news give Aviva shares the boost we’ve been waiting for?

Aviva shares barely move as news of the agreed takeover of Direct Line emerges. Shareholders might not see it as…

Read more »

Investing Articles

2 cheap FTSE 250 growth shares to consider in 2025!

These FTSE 250 shares have excellent long-term investment potential, says Royston Wild. Here's why he thinks they might also be…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Has the 2024 Scottish Mortgage share price rise gone under the radar?

The Scottish Mortgage share price rise has meant a good year for the trust so far, but not as good…

Read more »

Investing Articles

Will the easyJet share price hit £10 in 2025?

easyJet has been trading well with rising earnings, which reflects in the elevated share price, but there may be more…

Read more »

Investing Articles

2 FTSE shares I won’t touch with a bargepole in 2025

The FTSE 100 and the FTSE 250 have some quality stocks. But there are others that Stephen Wright thinks he…

Read more »