Are Diageo plc, Reckitt Benckiser group plc & PZ Cussons plc just too expensive?

After recent gains should you pass up Diageo plc (LON:DGE), Reckitt Benckiser Group Plc (LON:RB) and PZ Cussons plc (LON:PZC)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As the FTSE 100 has rallied this year, three stocks have done better than most. Diageo (LSE: DGE), Reckitt Benckiser (LSE: RB) and PZ Cussons (LSE: PZC) have all outperformed the wider market as investors have looked to these companies to provide stability in an uncertain world.

Indeed, year-to-date shares in Reckitt have gained 7.1%, shares in PZ have added 14.8%, and Diageo has ticked higher by 1.9%. In comparison, the FTSE 100 has only gained a lacklustre 0.8%, excluding dividends, this year.

However, after these recent gains all three of these companies look expensive relative to the wider market. For this reason, some investors may be inclined to avoid PZ, Reckitt and Diageo altogether.

For example, Diageo currently trades at a forward P/E of 21.5, City analysts expect earnings per share to fall by 1% this year, and the shares support a dividend yield of 3.1%. Reckitt currently trades at a forward P/E of 23.8, earnings per share are expected to grow by 7% this year, and the shares support a dividend yield of 2.1%. 

PZ is potentially the most overpriced of this group as the company’s shares trade at a forward P/E of 18.9 despite the fact that earnings per share are expected to fall by 6% this year, and the shares support a dividend yield of 2.5%.

Look to the long-term

Shares in PZ, Diageo, and Reckitt may look expensive to many investors at first glance but with these companies, you have to look to the long-term when making an investment. This means taking a view of five years or more, and not trying to guess where the price of the shares will be at some point in the next six months.

You see, these three companies are all long-term compounders. They have an extremely defensive business model, with robust cash flows and steady sales growth. Over the years, this steady cash flow and sales growth will add up, and it’s likely this growth will continue even during periods of economic turmoil.

So, by investing in one of these three defensive champions, you can sleep soundly with the knowledge that it’s unlikely your capital will disappear overnight. 

The market has placed a high valuation multiple on PZ, Diageo and Reckitt because investors believe the shares are worth paying a premium for. Over the long term, it’s highly likely that these companies will generate steady returns, even if investors have to pay a premium to get their hands on the shares initially.

The bottom line 

It’s worth repeating but overall, PZ, Diageo and Reckitt may look expensive right now, yet if you’re looking for a defensive investment with an investment horizon of five years or more, then these three companies could be exactly what your portfolio needs. 

Don’t let the high valuation put you off, PZ, Diageo, and Reckitt’s shares are still attractive investments.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves has no position in any shares mentioned. The Motley Fool UK owns shares of PZ Cussons. The Motley Fool UK has recommended Diageo and Reckitt Benckiser. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

If I’d invested £5,000 in a Nasdaq index fund 5 years ago, here’s how much I’d have now

The Nasdaq index keeps hitting new all-time records in 2024, as US tech stocks fly. How much could I have…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

£500 to invest a month? Consider aiming to turn that into a £20,000 passive income like this!

With a regular monthly investment, it's possible to build a large and steady passive income for retirement. Royston Wild explains.

Read more »

Senior Couple Walking With Pet Bulldog In Countryside
Investing Articles

As retirement needs soar 60%, here’s how I’m building wealth with UK shares

A regular investment in UK shares and funds could help Brits create a large and lasting pension. Our writer Royston…

Read more »

Investing Articles

I’d buy Games Workshop shares before they reach the FTSE 100!

Games Workshop shares look likely to join the FTSE 100 soon. Here’s why I think investors should consider buying the…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Could me buying this stock with a $2.5bn market-cap be like investing in Tesla in 2010?

Archer Aviation (NASDAQ:ACHR) stock's nearly doubled so far in November. Could this start-up be another Tesla in the making?

Read more »

Investing Articles

5,000 shares of this UK dividend stock could net me £1,700 a month in passive income

Our writer calculates the passive income he could earn from holding a significant number of shares in this powerful dividend-paying…

Read more »

Investing Articles

9.3%+ yields! 3 FTSE 100 dividend giants to consider buying

Our writer examines a trio of high-yield FTSE 100 shares and explains some of the opportunities and risks he sees…

Read more »

Investing Articles

As the Kingfisher share price drops on Budget fallout, should I buy?

The Kingfisher share price was on a strong 2024 run until the DIY group warned us of the possible effects…

Read more »