Why You Shouldn’t Snub The Low Yields At Prudential plc, Reckitt Benckiser Group Plc & Smith & Nephew plc

The low yields offered by Prudential plc (LON: PRU), Reckitt Benckiser Group Plc (LON: RB) and Smith & Nephew plc (LON: SN) are sign of strength rather than weakness, says Harvey Jones

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These are crazy times for dividend yields, with an astonishing 20 stocks on the FTSE 100 offering returns of around 5% or more. Some of these yields are set to fall while others are in the drop zone, but the cumulative impact could make some investors feel a bit snotty about companies offering much less.

The following three companies all yield less than 3% but investors really shouldn’t think any less of them for that.

Prudential not a bad investment

I didn’t buy Asia-focused insurer Prudential (LSE: PRU) for the yield when I added it to my portfolio several years ago. The yield was low then, and it remains low today, at 2.75%. That doesn’t make it a bad investment. Dividend policy has been progressive, but the share price has more than kept pace. Despite recent slippage, Prudential is still up 86% over the past five years.

Its 2015 results, published today, show Prudential shrugging off an uncertain economic backdrop to deliver a 22% rise in full-year operating profit and a 20% increase in new business profit at constant exchange rates. Investors have been rewarded with a special dividend of 10p per share, plus a 5% increase to the full-year ordinary dividend. Who’s complaining about that low yield now? 

I could grumble about the recent share price setback, down 20% in the past year, but new investors could see that as a buying opportunity with Prudential trading at 13.3 times earnings. Not a bad price given its strong balance sheet, high quality recurring income, and growth prospects once Asia recovers.

Reckitt Benckiser delivers five-year share price surge

Household goods giant Reckitt Benckiser (LSE: RB) is one of my favourite stocks for some years but nobody’s perfect and the yield disappoints at 2.13%. Gosh, you could almost get that much from a savings account. What you won’t get from a savings account is the 115% share price surge that Reckitt has delivered in the past five years. 

2015 was another “excellent year”, with both sales and margins growing, despite a supposedly tougher economic environment. Reckitt’s 19 Powerbrands such as Clearasil, Harpic, Nurofen, Strepsils and Vanish retail in almost 200 countries, make up around 80% of its sales and generate the fattest margins. I am not the only admirer here as the stock currently trades at a whopping 24.66 times earnings. But I cannot remember the last time it was cheap, and sometimes it is worth paying a premium price. Reckitt’s low yield is a sign of success, in a way that Anglo American’s double-digit yield wasn’t.

Smith & Nephew’s recent stock performance volatile

Medical appliances maker Smith & Nephew (LSE: SN) is another long-term fixture in my portfolio and once again, I didn’t buy it for the yield. Which is a good thing, since it currently pays just 1.81%. What I have also got is a 65% share price growth over five years, although recent performance has been more volatile.

Underlying 2015 revenue rose a solid 4%, although it dropped 8% after currency swings, while adjusted earnings per share rose 2%. Currency will continue to be a drag this year, while emerging market sales have slowed, with the Chinese slowdown causing problems. Smith & Nephew’s strong balance sheet and healthy cash flows make it a decent way to play the world’s ageing demographics, although at 19.06 times earnings it looks more like a hold than a buy right now.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Harvey Jones holds shares in Prudential and Smith & Nephew. He has no position in any other shares mentioned. The Motley Fool UK has recommended Reckitt Benckiser. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

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