Should You Buy Or Sell J Sainsbury plc & SSE PLC On Recent Newsflow?

Royston Wild considers whether investors should buy J Sainsbury plc (LON: SBRY) and SSE PLC (LON: SSE).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I am looking at the investment prospects of two FTSE 100 stalwarts.

Supermarket struggles

Grocery giant Sainsbury’s (LSE: SBRY) has breathed a huge sigh of relief in recent months as diving sales over the past few years seem to have stabilised. I have long cast doubt on the longevity of any such recovery, however, as middle-tier rival Tesco can attest to — it also enjoyed a brief revenues renaissance around the turn of 2015.

The likes of Sainsbury’s have been reduced to little more than introducing round after round of earnings-crushing price cuts to take on the discounters. So news that Asda is due to slash the cost of hundreds of more products last week comes as a further headache, while news that Aldi plans to open a further 80 stores this year alone poses a more long-term problem.

And Sainsbury’s broader recovery strategy has received a further whack after its £1.3bn bid for Argos operator Home Retail Group was derailed by a £1.42bn bid from South Africa’s Steinhoff International on Friday. Sainsbury’s now has until March 18th to make a new takeover attempt.

Still, I believe Steinhoff International’s move actually does Sainsbury’s a favour — after all, the London firm has enough on its hands to turn around its own struggling supermarkets, let alone taking on the might of Amazon et al  in the general merchandise stakes with Argos.

Regardless of how the takeover pans out, I reckon Sainsbury’s still carries too much risk for savvy investors. A 16% earnings dip is pencilled in for 2016 alone, and although a subsequent P/E ratio of 11.3 times is an attractive ‘paper’ valuation, I believe the chain needs to show much more effectiveness in taking on Lidl and Aldi before I for one would consider investing.

A perilous power pick

Energy giant SSE (LSE: SSE) has been fighting a losing battle over the past couple of years to stop its customer base rotting. The steady rise of independent suppliers has taken a chunk out of the revenues performance across the whole ‘Big Six,’ with householders being egged to switch by consumer groups calling for severe price reductions in line with falling wholesale costs.

And the scale of Britain’s switching culture was laid bare by Ofgem data released this week. The number of consumers changing supplier advanced by 15% year-on-year in 2015, to 6.1 million, the regulator said.

Britain’s major operators have attempted to curry favour over the past year with a string of tariff cuts — SSE itself cut gas prices again in January, by 5.3% — but these moves are having little impact. The London firm saw total accounts fall to 8.28 million in December from 8.58 million just nine months earlier.

Not surprisingly the City expects SSE to suffer a 3% earnings slip in the year to March 2016, putting paid to firm’s long record of annual rises. A low P/E rating of 12.5 times — not to mention a dividend yield of 6.3% — may still attract investors, but I expect both earnings and shareholder payouts to come under increasing pressure in the years ahead.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Royston Wild has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Passive income text with pin graph chart on business table
Dividend Shares

How to invest £20,000 in 2025 to generate safe passive income

It’s easy to generate passive income from the stock market today. Here’s how Edward Sheldon thinks investors should build an…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing Articles

Could the FTSE 100 hit 9,000 in 2025?

The FTSE 100 has lagged other indexes over the last year. But some commentators believe 2025 could be a stellar…

Read more »

Investing Articles

Why selling cars could drive the Amazon share price higher in 2025

After outperforming the S&P 500 in 2024, Stephen Wright's looking at what could push the Amazon share price to greater…

Read more »

Pink 3D image of the numbers '2025' growing in size
Investing Articles

3 of the best British shares to consider buying for 2025

Looking for UK shares to think about buying next year? These three stocks have all been brilliant long-term investments but…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

5 crucial Warren Buffett investing habits and a stock to consider buying now

Here's a UK stock idea that looks like it's offering the kind of good value sought by US billionaire investor…

Read more »

Frustrated young white male looking disconsolate while sat on his sofa holding a beer
Investing Articles

2 legendary FTSE 250 shares I won’t touch with a bargepole in 2025

Roland Head looks at two household names and explains why these FTSE 250 shares are already on his list of…

Read more »

Investing Articles

Why I think the Barclays share price is still a bargain heading into 2025

Stephen Wright thinks a combination of dividends and share buybacks means the Barclays share price is still attractive, despite a…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Here’s how an investor could use £10 a day to target a £2,348 second income

For just a tenner a day, our writer illustrates how an investor could build a four-figure annual second income over…

Read more »