Reckitt Benckiser Group Plc And Unilever plc Are Made For Troubled Times Like These

Reckitt Benckiser Group Plc (LON: RB) and Unilever plc (LON: ULVR) are friendly faces in troubled times, says Harvey Jones.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In times of trouble, you find out who your friends are. The same goes for investors. In these uncertain times two FTSE 100 stocks in particular have shown their mettle. Say hello to our old comrades Reckitt Benckiser Group (LSE: RB) and Unilever (LSE: ULVR).

Household goodies

At time of writing, the benchmark FTSE 100 index is 15% lower than it was a year ago. Over the same period, Reckitt Benckiser is up more than 10%, and Unilever is up nearly 4%. Over five years they’re up 85% and 55%, respectively, while the index has gone nowhere over the same period. They say past performance is no guarantee of future returns, but in the case of these two stocks, it’s a pretty good signal.

For years I admired both companies for their resilience and staying power, but was wary of their valuations. Typically, they traded at 20 times earnings or more, which I thought was a bit pricey. Now I understand that isn’t the case. Their high valuations have proved their durability. Today, Reckitt Benckiser trades at more than 25 times earnings, while Unilever is on a forecast P/E of more than 20 times for December. Because they’re worth it.

The last time you could get either of these stocks at a worthwhile discount was after Black Monday in August last year. The current sell-off isn’t a buying opportunity, as both have withstood this year’s meltdown, but it is a reminder of their staying power. 

Solid yields

The other factor that made me wary of the stocks were their yields, which are typically well below the FTSE 100 average. Right now, Reckitt Benckiser yields a paltry 2.28% and Unilever yields 3.03%. The FTSE 100 as a whole deals yields closer to 3.8%. But in today’s crazy market, that low yield is a sign of success, whereas the double-digit yields at BHP Billiton and Royal Dutch Shell are a sign of distress. Also, management is committed to progression. Reckitt Benckiser hiked payouts every year for the last decade, while Unilever has hiked every year since 1995, and hasn’t cut its dividend since 1966. Annual growth is 7.57%. The low yield is largely a consequence of the high share price.

China crisis, what crisis?

Perhaps the most impressive thing about their recent success is that it has endured through what looks like the early stages of a Chinese hard landing. Both companies were expected to grow fat on the Chinese consumption boom, as the newly-minted middle classes rushed to buy Western-branded household goods. This should suggest they’ll be vulnerable in a downturn, but that hasn’t been the case. Sales appear to be holding up, helped by the fact that the Chinese authorities are shifting their economy towards consumption, and away from industry and infrastructure, playing into both companies’ hands.

You could wait to see if market contagion ultimately afflicts Reckitt Benckiser and Unilever, but don’t hold your breath. These are volatile times, but you can get by with a little help from your friends.

Harvey Jones has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »