Is It Too Late To Buy Aviva plc, Supergroup PLC And Booker Group Plc?

Should you add these 3 stocks to your portfolio? Aviva plc (LON: AV), Supergroup PLC (LON: SGP) and Booker Group Plc (LON: BOK).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investors in high street fashion company Supergroup (LSE: SGP) received a boost today with the release of an encouraging Christmas trading update. Retail sales increased by 15% versus the prior year in the 11 weeks to 9 January, with a European store roll-out programme being a key reason behind the strong sales performance.

In fact, Supergroup opened 11 new stores across Europe and looking ahead, there appears to be considerable scope for more expansion outside of the UK over the medium term. Furthermore, Supergroup has maintained gross margin growth guidance for the full year of between 40 and 60 basis points which, given the unseasonably warm weather, is good news.

With the company being forecast to increase its bottom line by 15% in the current year and by a further 18% next year, it remains a relatively strong growth play. And with Supergroup’s shares trading on a price-to-earnings growth (PEG) ratio of just 1.2, they seem to offer upside potential – especially with European expansion and e-commerce progress being highly encouraging.

Good but not good enough

Also reporting today is cash and carry specialist Booker (LSE: BOK). Its shares have outperformed the FTSE 100 by a whopping 175% over the last five years and as such, many investors may feel it’s too late to buy a slice of the business. After all, Booker trades on a price-to-earnings (P/E) ratio of 22.7, which is over 50% higher than the FTSE 100’s rating.

However, today’s update from Booker shows that it’s making pleasing progress. Total sales in the 16 weeks to 1 January increased by 11% versus the same period of last year, with the recently acquired Londis and Budgens stores being successfully integrated into the business. Like-for-like (LFL) sales, though, fell by 3.1% as Booker suffered from food price deflation as well as weaker consumer demand. Looking ahead, more pain in this space could be on the cards. As such, Booker doesn’t appear to be an appealing buy.

Long-term appeal

Like Booker, Aviva’s (LSE: AV) share price has performed well in recent years, with it being up by 25% since the start of 2013. A key reason for this is the life insurer’s successful turnaround strategy that has allowed it to move from being a lossmaking entity in 2012 to being forecast to deliver earnings per share of 44.6p for the 2015 financial year.

But Aviva’s turnaround isn’t yet complete. It still needs to integrate the recently-acquired Friends Life business and in doing so is expected to generate significant synergies that should make the combined entity a highly efficient and dominant life insurer. With Aviva trading on a P/E ratio of 10.6 and being forecast to increase its bottom line by 11% next year, it doesn’t appear to be too late to buy a slice of it. For long-term investors, Aviva remains one of the most appealing financial stocks in the FTSE 350.

Peter Stephens owns shares of Aviva. The Motley Fool UK has recommended Booker. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Want to turn your ISA into a passive income machine? These 3 steps help

Christopher Ruane looks at a trio of factors he reckons could help an investor as they aim to earn passive…

Read more »

Investing For Beginners

2 FTSE shares that have been oversold in this stock market correction

Jon Smith reviews the recent market slump and points out a couple of FTSE shares he believes have been oversold…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As the stock market moves down, I’m taking the Warren Buffett approach!

Rather than getting nervous as markets move around, our writer is looking to the career of Warren Buffett to see…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Here’s how a stock market crash could be brilliant news for your retirement!

This writer isn't peering into a crystal ball trying to time the next stock market crash. Instead, he's making an…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Down 93%, should I load up on this penny stock while it’s under 1p?

The small-cap company behind this penny stock is eyeing up a substantial global market opportunity. So why did it crash…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is Fundsmith Equity still worth holding in a Stocks and Shares ISA or SIPP in 2026?

The performance of the Fundsmith Equity fund has been shocking over the last two years. Is it still smart to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 smart moves to make before the 2025/2026 ISA deadline

Taking advantage of the annual allowance isn’t the only smart move to make before the upcoming ISA deadline, says Edward…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s the dividend forecast for Lloyds shares through to 2028

Can dividend forecasts tell investors much about the outlook for banking shares? Stephen Wright sets out what investors really need…

Read more »