Should You Snap Up Last Week’s Losers J Sainsbury plc & Diageo plc?

Royston Wild runs the rule over London laggards J Sainsbury plc (LON: SBRY) and Diageo plc (LON: DGE).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I am looking at the share price potential of two London-listed heavyweights.

Unwanted item in the bagging area

Embattled retailer Sainsbury’s (LSE: SBRY) saw its stock price slump a further 4% between last Monday and Friday, and I believe additional weakness can be expected in the weeks and months ahead.

Sure, the business may be holding up better than mid-tier rivals such as Tesco and Morrisons — latest Kantar Worldpanel figures showed sales at Sainsbury actually advance 1.5% in the 12 weeks to November 12 — the firm’s decision to boost product investment, not to mention following a strategy of ‘low regular prices,’ proving successful in pushing the wolves back from the door.

Still, I remain sceptical over chances of a long-term recovery over at Sainsbury’s as discounters Aldi and Lidl continue their customer grab, and I fully expect their market shares to keep climbing as expansion takes off. Meanwhile, the store ramp-up programmes of premium outlets like Waitrose threatens to reduce the London firm’s customer base even further.

The City expects Sainsbury’s to endure a 16% earnings slide in the year to March 2016, and I believe — like Tesco this time last year — that the recent improvement in till activity will prove nothing more than a flash in the pan as the dreaded ‘price wars’ intensify. I therefore expect earnings to continue to slide for some time yet, making even an ultra-low P/E multiple of 11.1 times unattractive.

Drinks darling set to surge?

Like Sainsbury’s, drinks leviathan Diageo (LSE: DGE) emerged last week as one of the FTSE 100’s major losers. The company saw its share price fall 5% between last Monday and Friday, putting paid to the sterling share price advance of previous weeks — the stock added 15% from August’s lulls up to last week.

However, I believe this recent weakness represents a strong buying opportunity for savvy bargain hunters. Diageo announced last month that “momentum has improved” since the new fiscal year kicked off in July, assuaging investor concerns over cooling consumer spending power in emerging markets.

It is not all plain sailing over at Diageo, of course — the London-based business still faces the wrath of unfavourable currency movements, a massive problem given its pan-global exposure. But thanks its formidable stable of industry-leading beverages, from Johnnie Walker whiskey to Captain Morgan rum, the company carries terrific pricing power that very few can match.

Diageo is only expected to enjoy a 1% earnings improvement in the 12 months to June 2016. But this would represent a marked improvement from the 7% slumps experienced in both of the previous two years.

And given the vast sums shelled out on brand investment and geographic expansion, I believe Diageo remains a top growth prospect for years ahead, fully justifying a conventionally-high P/E rating of 21.3 times.

Royston Wild has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Forget the FTSE 100 and come back after summer? Here’s my plan!

With the FTSE 100 moving around in a volatile way, should our writer just forget all about it for a…

Read more »

Young female hand showing five fingers.
Investing Articles

£20,000 invested in a Stocks and Shares ISA 5 years ago could now be worth…

The last five years have been something of a roller coaster for the markets. How would £20k in a Stocks…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Stock market correction: a once-in-a-decade chance to build big passive income?

Ben McPoland takes a closer look at a high-yield passive income stock from the FTSE 250 that investors have been…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

In volatile markets, could National Grid dividends be a safe haven?

National Grid offers a dividend yield well above the FTSE 100 and aims to keep growing its payout per share.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Down 25%, are Barclays shares simply too cheap to ignore?

Barclays shares have given up a chunk of their recent gains since the Middle East powder keg ignited. Should investors…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How much would someone need in an ISA to target a £1,000 monthly second income?

Christopher Ruane explains how someone could use an empty Stocks and Shares ISA to target a four-figure monthly second income…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Are investors taking a big gamble chasing Rolls-Royce shares higher and higher?

With Rolls-Royce shares having fallen back from their peak, the temptation to see this as a buying opportunity must be…

Read more »

Cargo containers with European Union and British flags reflecting Brexit and restrictions in export and import
Investing Articles

Down 70%, is Fevertree Drinks a share to consider buying at 815p?

Fevertree reported its 2025 earnings today and the investors liked what they saw. So is this a share to consider…

Read more »