After Today’s Trading Update, Is Imperial Tobacco Group PLC A Better Buy Than British American Tobacco plc Or Diageo plc?

Should you buy Imperial Tobacco Group PLC (LON: IMT), British American Tobacco plc (LON: BATS) or Diageo plc (LON: DGE).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Global tobacco giant Imperial Tobacco (LSE: IMT) released its results for the nine months ended 30 June 2015 today, and according to the figures, the company is on track to meet full-year targets. 

Tobacco revenue for the period declined 4% as foreign currency movements weighed on sales. However, on a constant currency basis, a calculation that neutralises the effect of negative exchange rate movements, Imperial’s revenue increased by 2% for the nine months to 30 June. Over the past six months, Imperial’s tobacco sales increased 3% on a constant currency basis.

Still, Tobacco volumes for the reported period declined 3%. However, Imperial’s growth brands reported a 15% increase in volume sold during the period. 

Impressive figures

Imperial’s figures for the first nine months of the year highlight the company’s strengths. Indeed, the company is growing in all key areas. Its market share expanded 1% during the period, the sales of growth and specialist brands are rising, the group’s operating profit margin is increasing and cash conversion (the percentage of net profit converted into cash) is expected to be 90% for full-year 2015. 

What’s more, Imperial is committed to rewarding its shareholders. Management is planning a 10% dividend hike this year, which will be Imperial’s sixth consecutive 10% annual dividend hike. During the past five years, Imperial’s dividend payout has increased by 70%.

Surpassing peers 

British American Tobacco (LSE: BATS) and Diageo (LSE: DGE) could be described as Imperial’s closest peers. Together, British American and Imperial make up the whole of the FTSE 100’s tobacco sector while Diageo’s similarities lie in the nature of its product offering. 

Specifically, Diageo can be described as being a ‘vice’ stock, due to its connection with alcohol. Tobacco companies such as British American and Imperial are also known as vice stocks.

So, how do these vice companies compare? Well, on the face of it Imperial has produced the best returns for shareholders over the past five years. The company’s shares have produced a total return (including dividends) of 15.4% per annum since 2010. British American’s shares have returned 14.4% per annum, and Diageo has produced a total return of 13.2% per annum for investors. 

But even after putting in an impressive performance during the past five years, Imperial still looks to be undervalued compared to its two vice sector peers. 

For example, at present Imperial currently trades at a forward P/E of 15.7 and supports a dividend yield of 4.3%. The company’s earnings per share are expected to expand 2% this year and a further 12% during 2016. Analysts are forecasting yet another 10% dividend hike next year. 

On the other hand, British American and Diageo currently trade at forward P/Es of 17.8 and 19.7 respectively. British American’s earnings are not expected to expand this year. City analysts expect Diageo’s earnings to tick higher by 3% during 2016. Diageo and British American’s shares currently offer dividend yields of 3.3% and 4.2% respectively. 

The bottom line

So overall, based on Imperial’s valuation, the company’s steady earnings growth, and dividend expansion, the company looks to be the best of the vice stocks. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves owns shares of Imperial Tobacco Group. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

My 2 best US growth stocks to buy in November

I’ve just bought two US growth companies on my best stocks to buy now list, and I think they’re still…

Read more »

Investing Articles

£2k in savings? Here’s how I’d invest that to target a passive income of £4,629 a year

Harvey Jones examines how investing a modest sum like £2,000 and leaving it to grow for years can generate an…

Read more »

Renewable energies concept collage
Investing Articles

Down 20%! A sinking dividend stock to buy for passive income?

This dividend stock is spending £50m buying back its own shares while they trade at a discount and also planning…

Read more »

Investing Articles

I’d buy 32,128 shares of this UK dividend stock for £200 a month in passive income

Insider buying and an 8.1% dividend yield suggest this FTSE 250 stock could be a good pick for passive income,…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As stock markets surge, here’s what Warren Buffett’s doing

Warren Buffett has been selling his largest investments! Should investors follow in his footsteps, or is there something else going…

Read more »

Investing Articles

£50k in savings? Here’s how I’d aim to turn that into a £30k second income!

Investing in stocks is a great way to earn a second income, but relying on index funds may not be…

Read more »

Businesswoman analyses profitability of working company with digital virtual screen
Investing Articles

1 dividend-growth stock I’d tuck away in my SIPP without hesitation

This income growth stock increased its dividend by over 700% in the last decade! Is it worth adding more shares…

Read more »

Investing Articles

3 no-brainer UK shares to consider buying with just £100?

These are the most popular UK shares to buy right now, but are they actually good investments, or traps leading…

Read more »