esure Group plc Cuts Its Dividend: Should You Buy Direct Line Insurance Group plc Or Admiral Group plc Instead?

esure Group plc (LON:ESUR) cuts its interim dividend by 18% as profitability falls. Direct Line Insurance Group plc (LON:DLG) & Admiral Group plc (LON:ADM) offer higher yields.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

esure Group (LSE: ESUR) announced an 18% cut to its interim dividend today. Shares in the insurer fell to as low as 235.1 pence during morning trading, 11.5% lower than Friday’s close.

esure’s interim dividend will be just 4.2p per share, down from the 5.1p paid in the same period last year. Increasing claim costs and more personal injury claims caused underwriting profitability for its motor business to fall 81% to £3.3 million in the first half of 2015. Underlying earnings per share fell 20% to 9.0 pence in the half year.

Although motor insurers continue to face steep claims inflation, competitive pressures are easing in the industry. Premiums have started to rise since the start of 2015, after three years of declines. The increase in premiums also looks sustainable, and esure plans to implement further rate increases to combat the rising cost of claims.

However, raising premium rates too sharply may lead esure to lose its customers to its competitors. But, as its competitors are raising rates themselves and capacity is being withdrawn from the market, the loss of some customers should be manageable and benefit its bottom line.

The interim dividend comprises a 3.0 pence per share base dividend and a further special dividend of 1.2 pence per share. This compares to last year’s 3.6 pence per share base dividend, which came with a special dividend of 1.5 pence per share. The reduction in the base dividend is particularly concerning, as a cut to just its special dividend would have been sufficient to reduce its interim dividend to 4.2 pence per share. Instead, it is likely an indication that management expects earnings will likely remain weaker in the longer term.

Earnings have been more resilient at two of its largest competitors, Direct Line Group (LSE: DLG) and Admiral Group (LSE: ADM). Both insurers have seemed to sacrificed customer growth in order to preserve their profitability more.

Direct Line Group saw the number of its in-force policies fall 1.6% in the first half of 2015, whilst esure let its policy numbers grow 2.5% over the same period. And in stark contrast to esure, Direct Line’s underlying EPS rose 48% to 16.7 pence.

Admiral Group, which has yet to announce its interim results, saw its customer base fall 8.6% in 2014. Although Admiral Group is set to see earnings decline by around 10% in 2015, the insurer has a strong competitive advantage over its competitors.

Admiral’s industry leading combined ratios of 78.5% for its UK car insurance business compares favourably to the over 95% ratios enjoyed by esure and Direct Line. Its wide profitability margin means it can weather higher rising claims inflation more easily than its competitors. But, unfortunately, its valuation is significantly more expensive than the other insurers.

Admiral’s shares trade at a forward P/E of 15.5, compared to esure’s 13.9 and Direct Line’s 13.3. Including the impact of special dividends, Admiral and Direct Line have a 2015 forward dividend yield of 6.1% and 12.4%. If we assume esure will cut its final dividend by 18% as well, shares in esure would have the lowest prospective dividend yield, at 5.8%.

Direct Line seems to be the best insurer on growth, dividends and valuations. The insurer is still seeing strong growth in profitability, yet it is also the cheapest on earnings and dividend yield.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Jack Tang has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is passive income possible from just £5 a day? Here’s one way to try

We don't need to be rich to invest for passive income. Using the miracle of compounding, we can aim to…

Read more »

Middle-aged black male working at home desk
Investing Articles

If an investor put £20k into the FTSE All-Share a decade ago, here’s what they’d have today!

On average, the FTSE All-Share has delivered a mid-single-digit annual return since 2014. What does the future hold for this…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

One FTSE 100 stock I plan to buy hand over fist in 2025

With strong buy ratings and impressive growth, this FTSE 100 could soar in 2025. Here’s why Mark Hartley plans to…

Read more »

Investing For Beginners

If a savvy investor puts £700 a month into an ISA, here’s what they could have by 2030

With regular ISA contributions and a sound investment strategy, one can potentially build up a lot of money over the…

Read more »

artificial intelligence investing algorithms
Investing Articles

2 top FTSE investment trusts to consider for the artificial intelligence (AI) revolution

Thinking about getting more portfolio exposure to AI in 2025? Here's a pair of high-quality FTSE investment trusts to consider.

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

Do I need to know how Palantir’s tech works to consider buying the shares?

Warren Buffett doesn’t know how an iPhone works. So why should investors need to understand how the AI behind Palantir…

Read more »

artificial intelligence investing algorithms
Investing Articles

Can investors trust the National Grid dividend in 2025?

National Grid surprised investors this year with a dividend cut to help fund upgrades. Is this FTSE 100 stalwart still…

Read more »

Micro-Cap Shares

3 high-risk/high-reward penny stocks to consider buying for 2025

These three penny stocks are risky. But Edward Sheldon believes they have the potential to be excellent long-term investments.

Read more »