Are J Sainsbury plc & WM Morrison Supermarkets plc Dirt Cheap Right Now?

J Sainsbury plc (LON:SBRY) and WM Morrison Supermarkets plc (LON:MRW) are not cheap enough for value hunters, argues this Fool.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Be fearful when others are greedy and greedy when others are fearful” is a well-known mantra from Warren Buffett. The Oracle of Omaha apparently forgot about it, though, when he sold his Tesco holdings some time ago, but does it apply now to Morrisons (LSE: MRW) and Sainsbury’s (LSE: SBRY)?

Their valuations have been stuck around their current levels since the end of 2014, and much of their fortunes hinge on whether investors will trust again the food retail sector as they did before fierce competition emerged domestically. 

Unfortunately, competition brings news that doesn’t bode well for their shareholders. 

In The News

The Competition and Markets Authority (CMA) has criticised major supermarkets after a three-month probe, saying their pricing is ‘confusing’,” Sky News reported today. 

In short, more clarity regarding their promotional offers is being sought — which essentially means more investment and lower returns for companies that need lower investment to deliver higher returns in order to attract new investors. 

The rate of UK Consumer Prices Index inflation fell to 0% in June, from 0.1% in May, official figures show,” the BBC reported earlier this week. 

Food retailers are intent on cutting prices at a time when their customers carefully consider their options, and although the shares of Morrisons and Sainsbury’s are not incredibly expensive at 181p and 266p respectively, it’s hard to see how their shareholders could record meaningful returns unless consolidation takes place in the industry.

Morrisons: Not Much Fat On The Bone

Revenues will likely hover around £16bn and £16.5bn into 2018 and, assuming an operating margin of 3%, its underlying economic profits will stand at around £500m annually. Once its operating profit is taxed and interest costs are considered — and assuming no additional write-downs over the period plus a constant number of shares outstanding — its stock would trade on forward trading multiples in the region of 20x net earnings, which doesn’t strike me as being a particularly attractive valuation. 

Morrisons has done better in recent months than in the past and it remains a restructuring story, but its new management team has a lot of work to do if it aims to preserve margins, earnings and its dividend policy. 

Sainsbury’s: Too Big To Fail?

Sales are expected to come in between £23bn and £24bn over the next few years.

Assuming a forward operating margin in the region of 2.5%, its underlying economic income will come in at around £600m annually over the next three years. Once its taxes and interest costs are taken into account, Sainsbury’s stock would be cheaper than that of Morrisons — based on similar assumptions for write-downs and other elements — but not cheap enough to be considered a bargain. 

That’s because its recent market share figures suggest that Sainsbury’s will continue to find it very difficult to compete not only with Morrisons, but with Tesco and its German rivals, too. Also consider that if more investment in their marketing campaigns is needed, their core margins — which historically stood about one percentage point higher — could come under more pressure. Under a worst-case scenario a cash call should not be ruled out, and that might be the reason why Mr Buffett abandoned his Tesco trade recording a huge loss on his investment at the end of 2014. 

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Dividend Shares

How this stock market correction can help boost a second income by 25%

Jon Smith explains how rising dividend yields across some existing income shares can be seen as an opportunity to grow…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

Considering a SIPP? Today’s market could provide an excellent opportunity to start

Mark Hartley breaks down the benefits of using a SIPP for retirement, and how current market conditions could offer a…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Looking for last-minute ISA ideas? Check out these UK stocks before April 3

Easter bank holidays mean the deadline to put cash into a Stocks and Shares ISA might be closer than UK…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£20k in a Stocks & Shares ISA? Here’s how to target a £3,854 monthly passive income

Royston Wild explains how Stocks and Shares ISA investors can target a huge passive income -- and reveals a top…

Read more »

piggy bank, searching with binoculars
Investing Articles

Stock market correction: time to create that £1,000-a-month passive income portfolio?

Millions of Britons invest for passive income. Dr James Fox believes they should always look to do so when others…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Correction territory: the FTSE 100’s best bargain right now could be…

The FTSE 100 has entered correction territory and that could mean it's a good opportunity to buy our favourite stocks…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Dividend Shares

1 extraordinary chance to buy this FTSE 100 share?

After the US attacked Iran, the FTSE 100 crashed 11.6% from its 2026 high before bouncing back. However, this major…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

The best time to buy stocks? It might be right now

Short-term issues that delay long-term trends create opportunities to buy stocks. And that could be happening right now with a…

Read more »