Why Unilever plc, Reckitt Benckiser Group Plc & PZ Cussons plc Are Still Worth Buying At Current Prices

Unilever plc (LON: ULVR), Reckitt Benckiser Group Plc (LON: RB) and PZ Cussons plc (LON: PZC) still look cheap despite recent gains.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

At first glance, Unilever (LSE: ULVRReckitt Benckiser (LSE: RB) and PZ Cussons (LSE: PZC) all look pricey. 

After an impressive run over the past 12 months, these three companies now all trade at a premium to the wider market. 

For example, Unilever currently trades at a forward P/E of 21. Reckitt currently trades at a forward P/E of 23.6 and PZ Cussons trades at a forward P/E of 19.7. Meanwhile, the FTSE 100 trades at an average P/E of 14.7. 

But despite their premium valuation, Unilever, Reckitt and PZ Cussons are still worth buying at present levels. 

High quality

It’s always worth paying a premium for quality. And these three companies are all high-quality picks. 

You see, Reckitt, Unilever and PZ Cussons all produce a selection of essential everyday household items, the sales of which are easy to predict.

What’s more, these three companies all manufacture a range of branded products with a strong customer loyalty, giving them pricing power. Simply put, pricing power allows a firm to raise prices without having to worry about a drop in demand.  

All in all, a range of defensive every-day products, coupled with the ability to set prices and maintain consistently high-profit margins are two factors that enable Reckitt, Unilever and PZ Cussons to stand head and shoulders above the wider market. 

And the success of these businesses is easy to see in their lofty returns on capital employed.

Return on capital  

Return on capital employed, or ROCE is a telling and straightforward gauge for comparing the relative profitability levels of companies. The ratio measures how much money is coming out of a business, relative to how much is going in. 

The higher this ratio is the better. However, according to my figures, only one-third of the world’s 8,000 largest companies managed to achieve an ROCE of greater than 10% last year.

Reckitt, Unilever and PZ Cussons all generate a ROCE that puts the rest of the market to shame. Over the past decade Unilever’s average annual ROCE has been in the region of 22%. Reckitt’s has come closer to 30% per annum.

PZ Cussons is the runt of the group and has only been able to generate an average ROCE of 15% during the past six years. Still, this figure is higher than the majority of the wider market. 

Yielding results

A high, recurring return on capital has helped Reckitt, Unilever and PZ Cussons all outperform over the past decade.

Indeed, over the past ten years, excluding dividends, Unilever’s shares have gained 131%, Reckitt has gained 229% and PZ Cussons has gained 153%. The FTSE 100 only returned 33% over the same period. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves has no position in any shares mentioned. The Motley Fool UK owns shares of PZ Cussons and Unilever. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Why I’ve just sold two of the largest investments in my Stocks and Shares ISA

Stephen Wright has been making room for a new addition to his Stocks and Shares ISA. What is it and…

Read more »

Investing Articles

2 UK shares I’m avoiding like the plague in today’s stock market

Stephen Wright is a big fan of UK shares. But both the FTSE 100 and the FTSE 250 contain companies…

Read more »

Investing Articles

With yields over 8.8%, which of the FTSE 100’s top 5 passive income stocks do I think is the best?

These five passive income stocks are all yielding more than 8.8%. Our writer considers which of them (if any) would…

Read more »

Investing Articles

At 538p, is the Rolls-Royce share price really that expensive?

The Rolls-Royce share price has continued its incredible post-pandemic rally causing many to ask whether the stock’s overvalued. Our writer…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

The best investment quote of all time didn’t come from Warren Buffett!

Warren Buffett’s pithy quotes are both relevant and insightful. But the American billionaire didn’t come up with our writer’s favourite.

Read more »

Investing Articles

Down 13.7% in 7 days, what’s going on with the Lloyds share price?

Our writer looks at recent movements in the Lloyds share price. And asks whether now could be a good time…

Read more »

Dividend Shares

Here’s a simple 5-stock dividend income portfolio with a 7.5% yield

With these five British dividend stocks, one could potentially generate income of around £750 per year from a £10,000 investment.

Read more »

Investing Articles

If I’d put £10,000 into the FTSE 100’s biggest stock at the start of 2024, here’s what I’d have now

The FTSE 100’s biggest company has romped away from the index over the last five years, but has fallen behind…

Read more »