Does USwitch Deal Make Zoopla Property Group PLC A Buy, Or Are Rightmove Plc & Moneysupermarket.Com Group PLC Still A Better Choice?

Should you buy number 2 player Zoopla Property Group PLC (LON:ZPLA), or stick with market leaders Rightmove Plc (LON:RMV) and Moneysupermarket.Com Group PLC (LON:MONY)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The owner of the UK’s number two property website, Zoopla Property Group (LSE: ZPLA), has purchased price comparison website uSwitch, in a £160m deal that puts it in direct competition with sector leader Moneysupermarket.Com Group (LSE: MONY).

uSwitch’s 2014 revenue of £62.9m is only a quarter of the £238.1m reported by Moneysupermarket.com last year, making uSwitch very much a number two player in this market.

That’s also a fair description of Zoopla’s share of the online property sector, versus market leader Rightmove (LSE: RMV).

Zoopla will now be a number two player in two big, profitable markets.

In this article, I’ll ask whether owning shares in Zoopla is likely to be more profitable than owning shares in Rightmove and Moneysupermarket.com, which are both top players in a single market?

A closer look

Zoopla’s purchase of uSwitch is a clear admission that it cannot unseat Rightmove, so is going to diversify, in order to try and stimulate growth and extend its relationship with its users.

Zoopla is also fighting a second problem: it lost 11% of its advertisers to new property portal OnTheMarket at the start of this year. The best way to stem this decline is to increase user numbers.

Buying uSwitch isn’t a bad idea: uSwitch claims to be the number one comparison site for energy and broadband, providing obvious cross-marketing opportunities with Zoopla’s property business.

However, uSwitch hasn’t come cheap. Zoopla’s purchase price of £160m equates to 9.9 times uSwitch’s 2014 earnings before interest, tax, depreciation and amortisation (EBITDA) of £16.2m, rising to 11.7 times EBITDA, if a £30m performance earn-out payment is triggered.

Zoopla will spend around £25m of its £31m net cash balance and open up a new £150m debt facility to pay for this deal, adding risk and cost to the business. The firm has promised to maintain its current dividend policy of paying out 35-45% of group profits, putting further pressure on cash generation.

Some risks

uSwitch’s revenue has grown at a compound average rate of 20% per year over the last three years, but this deal isn’t without risk, in my view.

uSwitch’s business has always been based around encouraging customers to switch energy supplier and receiving a commission payment in return.

I don’t see this as being the most attractive area of the price comparison market, as it’s a business model that could be vulnerable to politically-led regulatory restrictions, and to changing tariffs and marketing practices among the big utilities.

In contrast, Moneysupermarket.com makes most of its profits in the less regulated areas of personal finance and insurance.

My view

In my view, Zoopla’s property and price comparison assets are less attractive than those of Rightmove — whose 73% operating margin is twice that of Zoopla — and Moneysupermarket.com, which today confirmed it expects to meet full-year expectations of a 36% hike in earnings per share in 2015.

It’s often better to be the best at one thing than second best at several, and I believe this is the case here: in my view, both Rightmove and Moneysupermarket remain more attractive buys than Zoopla.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head has no position in any shares mentioned. The Motley Fool UK has recommended Moneysupermarket.com. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Person holding magnifying glass over important document, reading the small print
Investing Articles

Just released: our top 3 small-cap stocks to consider buying in October [PREMIUM PICKS]

Small-cap shares tend to be more volatile than larger companies, so we suggest investors should look to build up a…

Read more »

Investing Articles

How I’d use an empty Stocks and Shares ISA to aim for a £1,000 monthly passive income

Here's how using a Stocks and Shares ISA really could help those of us who plan to invest for an…

Read more »

Investing Articles

This FTSE stock is up 20% and set for its best day ever! Time to buy?

This Fool takes a look at the half-year results from Burberry (LON:BRBY) to see if the struggling FTSE stock might…

Read more »

Investing Articles

This latest FTSE 100 dip could be an unmissable opportunity to pick up cut-price stocks

The FTSE 100 has pulled back with the government’s policy choices creating some negative sentiment. But this gives us a…

Read more »

A young woman sitting on a couch looking at a book in a quiet library space.
Investing Articles

As the WH Smith share price falls 4% on annual results, is it still worth considering?

WH Smith took a hit after this morning’s results left shareholders unimpressed. With the share price down 4%, Mark Hartley…

Read more »

Investing Articles

The Aviva share price just jumped 4.5% but still yields 7.02%! Time to buy?

A positive set of results has put fresh life into the Aviva share price. Harvey Jones says it offers bags…

Read more »

Investing Articles

Can a €500m buyback kickstart the Vodafone share price?

The Vodafone share price has been a loser for investors in recent years, and the dividend has been cut. We…

Read more »

Frustrated young white male looking disconsolate while sat on his sofa holding a beer
Growth Shares

3 mistakes I now avoid when choosing which growth stocks to buy

Jon Smith runs through some of the lessons he's learnt the hard way over the years about what to look…

Read more »