According to a survey by regulator Ofcom last year, us Brits spend nearly four hours a day watching television, and more than eight hours using media devices like smartphones and tablets.
Television and social media are clearly part of our culture, so it might make sense to invest in the firms that most often gain our eyeballs and media spend — companies such as ITV (LSE: ITV), SKY (LSE: SKY) and MailOnline owner Daily Mail and General Trust (LSE: DMGT).
All three firms have outperformed the FTSE 100 so far this year — but are they still attractive buys?
Should you invest £1,000 in Diageo right now?
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1. Valuation
ITV’s share price has risen by a staggering 331% over the last five years, while shares in Sky and DMGT have gained around 70% each.
However, all three stocks still look quite reasonably valued, as these figures show:
|
ITV |
Sky |
DMGT |
|
|
2015 forecast P/E |
16.4 |
18.5 |
16.3 |
|
2016 forecast P/E |
15.1 |
15.7 |
14.1 |
At today’s valuations, it’s certainly possible to envisage further gains.
2. Growth outlook
Sky’s decision to spend £4.9bn on Sky Italia and Sky Deutschland, plus £1.4bn on Premier League football rights last year, pushed the firm’s net debt up from £1.3bn to £6.5bn. Earnings growth from its European operations should help justify the spend, but Sky now has a lot to prove, in my view.
ITV’s approach to acquisitions has been different: the firm has remained largely debt free, and has focused on buying content producers to help reduce its dependency on advertising revenues.
So far, this strategy seems to be working: ITV’s earnings per share rose by 33% in 2014, and are expected to increase by 25% this year and by 9% in 2016.
Daily Mail and General Trust reported a 12% increase in earnings per share last year from its portfolio of consumer and business-to-business operations. Earnings per share are expected to be fairly flat this year, but growth is expected to pick up in 2016, when analysts expect profits to rise by around 15%.
3. What about dividends?
How do ITV, Sky and DMGT compare in terms of income?
|
ITV |
Sky |
DMGT |
|
|
2015 prospective yield |
2.9% |
3.3% |
2.4% |
Sky offers the highest yield at the moment, but dividend growth is only expected to be 1.5% this year, probably as a result of last year’s spending binge.
In contrast, ITV’s ordinary yield is lower, but shareholders received an additional special dividend last year, and there’s potential for this to happen again this year.
Today’s best buy?
In today’s market, my choice as a buy would probably be ITV, as I’m impressed by its combination of prudent financial management and strong profit growth.
