2015 looks like the year that reality catches up with Sainsbury’s (LSE: SBRY), as its profits are set to follow the same path downwards that we’ve already seen at rivals Tesco and Morrisons. However the company is arguably better placed to staunch the damage, and new CEO Mike Coupe is enacting a plan to keep the company competitive.
What Does 2015 Have In Store For J Sainsbury plc?
VIDEO: One Fool takes a closer look at J Sainsbury plc (LON:SBRY).
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Published Owain is a magpie of the investing world -- and not because he gets into a flap. Almost any style of investing might suit him, depending on the bigger picture, and he's held all sorts of companies. Paraphrasing Keynes, he says: “When the market changes, I change my mind -- what do you do?”
That said, Owain is usually a buyer of equities, where he prefers lightly geared, modestly rated companies, and is increasingly on the lookout for Buffett-style intangible quality. He aspires to buy-and-hold: his best investment ideas are worth much more than he sold them for. Then again, his worst investment went bust due to management fraud!
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