Turn £10k Into £14.5k With J Sainsbury plc!

Through a tough decade, J Sainsbury plc (LON: SBRY) would still have made you a 45% profit.

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SBRYI recently took a look at how an investment in ARM Holdings 10 years ago would have fared, and the result would have been nothing short of spectacular.

ARM, of course, has been almost a pure growth play — although the effect of even its very modest dividends was significant. And that set me thinking about how a pure dividend play that had experienced no capital growth over 10 years would have done.

As it happens, J Sainsbury (LSE: SBRY) fits that bill just fine, though not through the company’s design. With the woes of the supermarket sector epitomised by Tesco‘s fall from grace, Sainsbury shares are priced at almost exactly the same level now as they were ten years ago to the day — 261p as I write against 263p back then.

Should you invest £1,000 in Sainsbury's right now?

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No change over 10 years

That’s a fall of 0.7% over the period, and it would have turned an investment of £10,000 this time in 2004 into £9,924 today, for a loss of £76 — and I doubt there’s a FTSE 100 stock that has been closer to flat than that.

Now, how much difference did those all-important dividends make?

Well, 2004’s dividend was cut quite hard from the previous year’s, so we’re starting from a rebased low level. We’d still have seen a 3% yield that year, and since then the annual cash has been hiked every single year — from 7.8p per share for the year ended March 2005, Sainsbury’s dividend was up to 17.3p by 2014.

The yield slipped during the first few years of our decade as Sainsbury shares got into a bit of a bubble, but that faded and yields over the past few years have come in at around 4-5%.

The overall result

Dividends would have added an extra £4,949 to our total, and taken that initial £10,000 to £14,873 — and though a 48.7% gain over ten years is not great by stockmarket standards, it would still have comfortably beaten cash in a savings account at the bank.

That’s taking the cash each year, so what would have happened if we’d reinvested our dividends every year instead?

If a share price is flat overall over a lengthy period, intervening volatility would, on average, be expected to contribute positively towards our end result if we keep on investing throughout. But in the case of Sainsbury, the whole of the period saw prices higher than today’s, so reinvestment would actually have lost us some money.

We’d have ended with £14,503, which is £369 less than if we’d just kept the cash — but still 45% up.

Hindsight not allowed

Obviously we can’t use this hindsight to pick and choose which company dividends to reinvest and which to keep, but it does show us that reinvesting dividends is not guaranteed to enhance our profits — though if we expect a generally rising stockmarket, on average it should be a good thing to do.

But the bottom-line lesson is that dividends matter — a lot!

Pound coins for sale — 31 pence?

This seems ridiculous, but we almost never see shares looking this cheap. Yet this Share Advisor pick has a price/book ratio of 0.31. In plain English, this means that investors effectively get in on a business that holds £1 of assets for every 31p they invest!

Of course, this is the stock market where money is always at risk — these valuations can change and there are no guarantees. But some risks are a LOT more interesting than others, and at The Motley Fool we believe this company is amongst them.

What’s more, it currently boasts a stellar dividend yield of around 10%, and right now it’s possible for investors to jump aboard at near-historic lows. Want to get the name for yourself?

See the full investment case

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has recommended shares in ARM Holdings and owns shares in Tesco. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

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