3 Things That Say Diageo plc Is A Buy

Diageo plc (LON: DGE) sells booze, and that’s not going out of fashion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

DiageoShares in Diageo (LSE: DGE) (NYSE: DEO.US) have dropped by 8% over the past 12 months to 1,815p. But with a dip in earnings per share (EPS) of 5% forecast, we’re still looking at a forward P/E of over 18.

That’s higher than the FTSE average, and Diageo provides a lower-than-average dividend yield, so is it time to sell? I think not, and here’s why:

1. Booze

Come on, it’s booze, and Diageo owns some of the world’s best-known brands — Johnnie Walker, Smirnoff, Gordon’s, Rumple Minze and all the rest. Do you think the world is going on the wagon any time soon?

Demand from China is down a bit after a corruption-inspired crackdown on giving expensive gifts, but you can barely walk into a booze shop anywhere in Asia and not see bottles of Red Label and Black Label on the shelves — and take it from me, it’s very nice with ice and soda on a hot tropical evening.

2. Currency

As well as a dip in Eastern demand, Diageo has been hit by a currency exchange movements this year. With earnings reported in Sterling and the pound rising strongly, the only real surprise to me is that Diageo’s EPS fall is likely to be as low as 5% this year. But that comes from a longer-term trend of rising earnings — we’ve seen double-digit growth in each of the past three years.

The pound will settle to a new level, and we already see a prediction of a 6% recovery in earnings for 2015.

3. Quality valuation

A forward P/E of 18.5 coupled with a dividend yield of 2.8%, when we compare to the FTSE 100 long-term averages of 14 and 3% respectively, do not immediately jump out and shout “Buy me“. But those FTSE averages are for all the companies in the index, including those like ARM, Lloyds and RBS which are paying small or no dividends. It also covers growth shares on very high P/Es, so, erm, ARM again.

Quality companies typically command a higher valuation than average, because of their long-term dependability — and I don’t see them coming much more dependable than Diageo. We have 13 analysts urging us to Buy Diageo against just three on Sell right now, and I have to agree with them.

Alan Oscroft has no position in any shares mentioned. The Motley Fool recommends ARM Holdings.

More on Investing Articles

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

A stock market crash feels like it might be imminent

Conflict in the Middle East means a stock market crash feels like a real possibility right now. But being ready…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Should I buy Rolls-Royce shares as they march ever higher?

Rolls-Royce is making billions of pounds a year and looks set to do even better in future -- so what's…

Read more »

Smiling family of four enjoying breakfast at sunrise while camping
Investing Articles

£1,000 buys 110 shares in this UK beverage stock that’s smashing Diageo 

Shares of Tanqueray-maker Diageo are languishing at multi-year lows. So why is the stock behind this tonic water brand on…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

What next for Aviva shares after a cracking set of 2025 results?

Aviva achieving its 2026 financial goals a year ahead of schedule has got to be good for the shares... oh,…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Should I buy stocks or look to conserve cash right now?

In a market dealing with AI uncertainty and conflict in the Middle East, should investors be looking for stocks to…

Read more »

Investing Articles

Here’s how many British American Tobacco shares it takes to earn a £1,000 monthly second income

Is an AI-resistant business with a 5.38% dividend yield a good choice for investors looking for a second income in…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1,001 Barclays shares bought 12 months ago are now worth…

Barclays shares have delivered excellent returns over the last year. But can the FTSE 100 bank keep outperforming? Royston Wild…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Get started on the stock market: 3 ‘safe’ shares for beginner UK investors to consider

Kicking off an investment portfolio on the stock market may seem like a scary prospect. Mark Hartley details a few…

Read more »