Should I Invest In Diageo plc Now?

Can Diageo plc (LON: DGE) still deliver a decent investment return?

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Last month’s three-quarter trading update reveals a mixed bag of performance on organic sales at alcoholic beverage producer Diageo (LSE: DGE) (NYSE: DEO.US), ranging from perky 5.7% growth in Latin America and the Caribbean to a disappointing 9.4% slide in the Asia Pacific region.

The firm’s CEO reckons the result reflects a challenging trading environment just about everywhere and, in emerging markets, consumer confidence is being hit by currency volatility and caution about the outlook for GDP growth.

Still a great business

Diageo’s lacklustre recent performance on growth seems to be influencing the firm’s moribund share price, which has waggled about in a narrow range for around a year. However, the longer-term fundamentals of the business remain sound, despite macro-economic shorter-term challenges.

An investment in Diageo is an investment backing the firm’s well known and much-loved super brands such as Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor, Bushmills, Smirnoff, Ketel One Vodka, Ciroc, Captain Morgan, Baileys, Tanqueray and Guiness. Each product is highly consumable with compelling repeat-purchase credentials, distilled and concentrated further by the addictive nature of alcohol. That all brews up a wonderfully satisfying stream of consistent cash flow that hits the spot with investors every time the firm gets a round of dividends in.

Growth potential

Diageo derives about 42% of its operating profit from emerging markets. The firm’s CEO reckons that current emerging market weakness doesn’t affect the directors’ confidence in the long-term growth opportunities in such up-and-coming regions. The firm plans to continue to build its brands and routes to worldwide consumers for the future. There is some short-term pain to come, though. Current trends will impact top-line growth this financial year, warns the boss, however, cost control actions look set to keep margins on track. We’ll learn more when the company delivers its full-year results around 31 July.

 Valuation

At today’s share price of 1879p the forward P/E ratio is running at almost 18 for 2015 with city analysts predicting around 8% growth in earnings that year. Meanwhile, today’s price delivers an estimated forward dividend yield of 2.9%.

Diageo’s business looks attractive for the long term, but with growth figures looking stilted in the short term the shares seem a bit pricey, and it’s possible that the share price could hang around where it is, or even fall, before it goes meaningfully up.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin does not own any Diageo shares.

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