Who Should You Buy: Vodafone Group plc Or BT Group plc?

Vodafone Group plc (LON: VOD) is a high yielder, but BT Group plc (LON: BT-A) could be a safer option.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

AT&T’s plans to buy US satellite TV operator DirecTV didn’t make happy reading for Vodafone (LSE: VOD) shareholders. At least, not the ones speculatively holding out for a takeover.

As the FTSE 100 edged towards a record high Vodafone shares fell by 5p, on what looks to be the final nail in the coffin of an AT&T bid for the British telecom giant.

Still, In the interest of having a diversified portfolio it might be worth looking into telecoms. You might even already own shares in either Vodafone or BT (LSE: BT-A), or alternatively be wondering which firm to invest in.

Hopefully, after reading this article, you’ll have a clearer picture.

Vodafone

vodafoneVodafone’s business post-Verizon is heavily dependent on sluggish markets in Europe. The telecoms company is struggling in the region and reported a 10% fall in European revenues in its most recent results. Recession, regulation and rising competition are weighing heavily on operations. 

Yet economic forecasts for Europe are optimistic, with 2% growth forecast next year. Vodafone has made some smart strategic acquisitions — the recent purchase of the Spanish cable operator Ono for £6bn, as well as a £6.6bn deal to buy Kabel Deutschland last year — which will accelerate revenue growth.

More recently Vodafone has been pursuing growth organically. In recent years Vodafone’s presence on the British high street has become obscured by its major rivals. Both O2 and EE, with 350 and 600 stores respectively, are far more common. Vodafone is going to spend £100m opening 150 new stores in the next year and, pending the success of the new openings, could open even more.

Vodafone shares trade at 17 times forecast earnings, rising to 28 times in 2015. Given that its shares offer a prospective income of 5.2%, then despite their rich valuation, you may see have no qualms about adding Vodafone to your dividend portfolio. After all, it’s one of the top dividend payers in the FTSE 100. But dividend cover is slipping (merely 0.7 times earnings in 2015) which could indicate that a  cut is coming.

BT Group

BTShares in BT hit record highs in February. The share price has receded somewhat since then, and presently BT trades at 12 times forecast earnings (a shade below the FTSE 100’s 13.8 average). The yield isn’t spectacular (3.2% against the Footsie’s 3.5%) but, as we’ve seen with Vodafone above, a high yield isn’t always the opportunity you might think.

BT has many of the merits I look for when choosing a potential income stock. BT slashed its final dividend in 2009 on huge losses, but the business has since fully recovered, and the dividend has increased in each successive year. Analysts are bullish and believe the dividend will surge 20% to 11.9p in 2015, continuing to mushroom in 2016 (up 13% to 13.5p).

What’s more the dividend has solid cover of more than two times earnings in each of those years. I’d prefer an income stock like BT that yields around 3%,with the potential for sustainable growth, than a more eye catching 5%-plus that’s on less steady footing.

Mark does not own shares in any company mentioned.

More on Investing Articles

Investing Articles

Is this the best time to invest in a Stocks and Shares ISA – or the worst?

Investors looking to use this year's Stocks and Shares ISA may be deterred by current market volatility but this could…

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

I asked ChatGPT if the FTSE 100 would hit 12,000 before 2027

Is the 12,000 mark possible for the FTSE 100 in 2026? Let's take a quick look at what ChatGPT has…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

With an 8.8% yield are Legal & General shares a once-in-a-decade opportunity?

Legal & General shares are back to where they were a whole 10 years ago. Harvey Jones is tempted by…

Read more »

Young female hand showing five fingers.
Investing Articles

5 shares close to 52-week lows. Could they rise in value by 44% over the next year?

Identifying value shares is the key to investment success. These five UK stocks are trading close to their 52-week lows.…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

Up 25% in a month, this growth share is flying despite the market falling!

Jon Smith points out a growth share that's bucking the broader market trend in recent weeks, with momentum potentially continuing…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

£20,000 invested in a Stocks and Shares ISA on 7 April is now worth…

The Stocks and Shares ISA is a proven wealth-building machine. But was one year ago a great time to be…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The stock market hasn’t crashed yet. Make these 3 moves before it does

If an investor is prepared for a stock market crash they can soften the blow, and more importantly, capitalise on…

Read more »

Investing Articles

£1,000 buys 300 shares in this red-hot UK gold stock with a P/E ratio of 3

This UK-listed gold stock is on fire at the moment amid the historic rally in precious metals. But it still…

Read more »