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Will Diageo plc And David Beckham Be Good Teammates?

Diageo plc (LON:DGE) teams up with David Beckham.

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Owain Bennallack
Owain is a magpie of the investing world -- and not because he gets into a flap. Almost any style of investing might suit him, depending on the bigger picture, and he's held all sorts of companies. Paraphrasing Keynes, he says: “When the market changes, I change my mind -- what do you do?” That said, Owain is usually a buyer of equities, where he prefers lightly geared, modestly rated companies, and is increasingly on the lookout for Buffett-style intangible quality. He aspires to buy-and-hold: his best investment ideas are worth much more than he sold them for. Then again, his worst investment went bust due to management fraud!
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Diageo (LSE: DGE) (NYSE: DEO.US) already owns some of the fanciest beverage brands in the world. Now the drinks giant hopes a deal with midfield maestro David Beckham and the entrepreneur Simon Fuller – the man who brought us the Spice Girls and Pop Idol — will give its liquor business even more sparkle. Beckham, Fuller and Diageo are pooling their combined talents to launch Haig Club Single Grain Scotch Whisky. And this is much more than just a promotional deal — according to Diageo, Beckham will play a “fundamental role” in developing the brand and its positioning. In this investing video, Owain Bennallack explores the deal further…

https://youtu.be/LkjTVYEVVig

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Owain does not own shares in Diageo.

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