Is Wm. Morrison Supermarkets plc A Buy?

Is this a buying opportunity for supermarket chain Wm. Morrison Supermarkets plc (LON:MRW)?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Are the supermarkets a buy? There has been a lot of debate about the prospects for the supermarkets.

The bull and bear cases

The bulls say that the supermarkets are still a very good buy. They say they are gradually taking business from corner shops and the high street, as they expand their business beyond groceries to homewares, health & beauty, financial services, clothing and consumer electronics. Plus, as the economy recovers consumers will begin to spend more, and much of this extra spending will be in supermarkets.

However, the bears say that the supermarket business is fragmenting, as more high-end customers move their business out to Waitrose and Marks & Spencer, and more low-end customers shop at Aldi and Lidl. The mid-market, meanwhile, is being squeezed. Competition among the supermarkets is now fierce.

I would say reality is somewhere between these views. The main supermarkets are now unlikely to grow rapidly outwards. I suspect they are still gaining market share from the high street, but they are also taking business from each other.

Solid, stable, low-growth businesses

The supermarkets are thus solid, stable businesses that are unlikely to grow substantially. I would class them as defensive, high-yield investments.

Take the case of Morrisons (LSE: MRW) (NASDAQOTH: MRWSY.US) . I see this company growing through its internet collaboration with Ocado, and its expansion into town centre mini-marts. But I also see it losing business through Aldi, Lidl and an Asda that has recently announced it is reducing prices once again.

Yet Morrisons is cheap: its P/E ratio is just 10, with earnings predicted to be stable over the next few years, and a juicy dividend yield. Thus I would say this company is a value investment with the potential for share price growth and a steady dividend yield. The recent share price fall has created a buying opportunity.

So I would rate Morrisons a cautious buy, particularly for investors seeking out a substantial dividend yield and a stable if low-growth investment. I currently own Morrisons shares, and I will continue to hold.

> Prabhat owns shares in Morrisons. The Motley Fool has recommended shares in Morrisons.

More on Investing Articles

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

A stock market crash feels like it might be imminent

Conflict in the Middle East means a stock market crash feels like a real possibility right now. But being ready…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Should I buy Rolls-Royce shares as they march ever higher?

Rolls-Royce is making billions of pounds a year and looks set to do even better in future -- so what's…

Read more »

Smiling family of four enjoying breakfast at sunrise while camping
Investing Articles

£1,000 buys 110 shares in this UK beverage stock that’s smashing Diageo 

Shares of Tanqueray-maker Diageo are languishing at multi-year lows. So why is the stock behind this tonic water brand on…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

What next for Aviva shares after a cracking set of 2025 results?

Aviva achieving its 2026 financial goals a year ahead of schedule has got to be good for the shares... oh,…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Should I buy stocks or look to conserve cash right now?

In a market dealing with AI uncertainty and conflict in the Middle East, should investors be looking for stocks to…

Read more »

Investing Articles

Here’s how many British American Tobacco shares it takes to earn a £1,000 monthly second income

Is an AI-resistant business with a 5.38% dividend yield a good choice for investors looking for a second income in…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1,001 Barclays shares bought 12 months ago are now worth…

Barclays shares have delivered excellent returns over the last year. But can the FTSE 100 bank keep outperforming? Royston Wild…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Get started on the stock market: 3 ‘safe’ shares for beginner UK investors to consider

Kicking off an investment portfolio on the stock market may seem like a scary prospect. Mark Hartley details a few…

Read more »