Should I Buy Apple Inc.?

Harvey Jones says Apple Inc. (NASDAQ: AAPL) must work harder to charm investors and justify claims that it has had an “amazing” year.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’m out shopping for shares again. Should I add Apple (NASDAQ: AAPL.US) to my wishlist?

Apple and I

With Christmas coming, millions will be adding iPhones, iPads and iPods to their wish lists, but should I go a step further and load up on iStock? Last time I looked at Apple, back in February, the company was struggling to get over the loss of talisman Steve Jobs. Its share price was down 30% since peaking at nearly $700 in September 2012, to trade at $475. The backlash had set in. Fanboys were turning foul. Low-cost competitors were catching up. Apple was giving technoheads nothing to get their teeth into, aside from cannibalised versions of Apple’s existing range.

The mood had soured, but I found the numbers still looked tasty. Q1 revenues: $54.5 billion. Gross margins: 39%. Long-term net debt: nil. Cash mountain: $137 billion. So how has Apple done since then? This week’s Q4 results showed iPhone sales hitting 33.8 million, a quarterly record and up sharply from 26.9 million year-on-year. Revenues increased to $37.5 billion, up from $36 billion. That cash mountain is now $140 billion. The share price is currently $525. Not bad.

Amazing. Really?

But not brilliant, either. Q4 earnings fell for the first time in a decade, down from $41.7 billion to $37 billion. Gross margins dipped to 37%. iPad sales barely budged at 14 million, while Mac sales dipped to 4.6 million, a drop of 300,000. The cash dividend was unchanged at $3.05 a share, and despite returning $7.8 billion in dividends and share repurchases, investors were left feeling a little crabby.

I winced at chief executive Tim Cook’s overheated claim that Apple has enjoyed a “strong finish to an amazing year”? Sorry, Mr Cook, an amazing year would have seen Apple produce a smart watch that everybody simply had to have, or a TV nobody could live without, but we’re still waiting. Still, there is still the Christmas holiday season to look forward to, with Apple predicting quarterly revenues of between $55 billion and $58 billion. Management predictions in September that Q4 revenue and margins would hit the high end of its own forecasts didn’t really come good. Is Apple talking a better game than it is playing?

Still, there is a buzz about the new “thinner, lighter, faster” iPad Air, but this remains a tough market, with stiff competition from cheaper rivals such as Kindle Fire, Google Nexus, Sony Xperia and Samsung Galaxy. Earnings per share (EPS) growth is set to hit 11% in the year to September 2014, after a 10% drop in 2014. But that is a long way from the glory days of 67% growth in 2010 and 82% in 2011. 

Take the tablet, not the stock

The valuation is i-OK at 12.8 times earnings, but for me, Apple is no longer a growth stock. It has reached the point where it should have transformed itself into a solid, long-term income generator, yet it yields just 0.5%, despite activist investor Carl Icahn’s campaign for greater investor rewards. My home is the happy owner of two MacBooks, one iPad and three iPods, but it won’t be hosting Apple’s stock any time soon.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

> Harvey doesn't own any shares in any company mentioned in this article. The Motley Fool owns shares in Apple and Google.

More on Investing Articles

Investing Articles

6 stocks that Fools have been buying!

Our Foolish freelancers are putting their money where their mouths are and buying these stocks in recent weeks.

Read more »

Google office headquarters
Investing Articles

1 reason I like buying S&P 500 shares – and 1 reason I don’t

Will this investor try to improve his potential returns by focusing more on S&P 500 shares instead of British ones?…

Read more »

Young woman holding up three fingers
Investing Articles

3 SIPP mistakes to avoid

Our writer explains a trio of potentially costly errors he tries to avoid making when investing his SIPP, on an…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Here’s how (and why) I’d start buying shares with £25 a week

Our writer uses his investment experience and current approach to explain how he would start buying shares on a limited…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Here’s my 5-step approach to earning passive income of £500 a month

Christopher Ruane explains the handful of steps he uses to target hundreds of pounds in passive income each month.

Read more »

Investing Articles

2 UK shares I’ve been buying this week

From a value perspective, UK shares look attractive. But two in particular have been attracting Stephen Wright’s attention over the…

Read more »

Investing Articles

A lifelong second income for just £10 a week? Here’s how!

With a simple, structured approach to buying blue-chip dividend shares at attractive prices, our writer's building a second income for…

Read more »

Investing Articles

Here’s how I’d use a £20k Stocks and Shares ISA to help build generational wealth

Discover how our writer would aim to turn a £20k Stocks and Shares ISA into a sizeable nest egg by…

Read more »