Why SSE PLC Is A Great Share For Novice Investors

If you’re starting out, you should consider SSE PLC (LON: SSE).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It seems like fate.

My recent enthusiasm for Centrica as a good investment for novices had barely been published, before Labour leader Ed Miliband started rattling his sabre at the nasty greedy energy companies.

It’s the companies that are responsible for energy being expensive these days, you see, and it’s nothing to do with actual out-of-the-ground prices soaring or demand being high. Dear Ed, bless his socialist heart, is planning to do what no leader has successfully done to date — he wants to buck the market.

Now, my bull case for electricity supplier SSE (LSE: SSE) is, not surprisingly, very similar to that for Centrica. But please don’t walk away at that, because I first want to address one specific thought…

Ed Miliband doesn’t matter

Politicians always like to rouse a good rabble, especially as elections become closer — and especially when, as is the case now, the unpopularity of the incumbent is practically handing it to the opposition on a plate. Whether the promises of politicians actually bear fruit is another matter, and I’m not going to even address the question of whether it’s all just hot air.

You see, the plan is only to freeze prices for 20 months if Labour should come to power in 2015 — he couldn’t even stretch it to two whole years!

Sure, that won’t be good for the energy companies or for those invested in them, and we’ve already been warned that capping prices will lead to less cash available for the infrastructure investment that is still much needed.

A price freeze won’t matter

But the question is whether any government has the nerve to wage all-out war on the energy companies. And they don’t, not a single one of them, because in the end they’d lose — energy is expensive, demand is high, and shortages would cripple the country. That’s just the way the market works, and I really don’t see any UK government these days actually being stupid enough to think they can buck it by dictating prices and still getting all the energy supplies they need.

So no, even if Ed does cap prices, it’ll be a ‘man of the people’ sop and  won’t be for long enough to do any real damage. And I know that, because…

Governments don’t matter

What’s your investment horizon? If you’re invested in shares at all, I’d say it needs to be at least a decade, better two. And if you’re just starting out and have your entire investment career ahead of you, you could easily be looking at 40 years or more. In that timescale, this government won’t matter, the next one won’t matter, and the one after that… you get the picture.

A price freeze for a couple of years at most? Well, if Ed really wants his little crowd-pleaser, let him have it and look beyond it.

What about the company?

I almost forgot about SSE itself there!

It’s got a captive market, regulated and predictable revenues, predictable costs, no need for massive dividend cover… and with the share price down a little to 1,472p at the moment, SSE’s forecast dividend would yield 6%! Ideal stuff for a novice investor I feel.

So don’t panic, just keep on investing in those safe long-term shares, and take no notice of politicians and their short-term meddling.

> Alan does not own any shares mentioned in this article.

More on Investing Articles

Female Tesco employee holding produce crate
Investing Articles

In a jittery market, could Tesco shares be a defensive choice?

Could Tesco shares be a safe haven in nervous markets, given that consumers always need to eat? Our writer is…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

How much might £10,000 in Rolls-Royce shares soon be worth? Let’s ask the experts

Do Rolls-Royce shares look like a good buy after recent price falls? City analysts still appear bullish, but global events…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Take a deep breath! £10,000 invested in Greggs shares a year ago is now worth…

Someone who bought Greggs shares a year ago is nursing a paper loss. Our writer digs into the reasons why…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Whatever happened to the stock market crash?

The stock market refuses to crash, despite the Iran war. But Harvey Jones says lots of FTSE 100 shares have…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

BP’s share price will keep surging in 2026, according to this broker

BP’s share price is in a strong upward trend right now. And one City brokerage firm seems to believe that…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

These 4 red flags mean I’m avoiding easyJet shares like the plague!

easyJet shares have slumped by around a quarter during the past month. Does this represent a dip-buying opportunity? Royston Wild…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Warren Buffett bought this FTSE 100 stock 20 years ago. Here’s why it’s still worth considering today

Warren Buffett bought shares in Tesco 20 years ago. And the FTSE 100 firm still has a lot of the…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

How on earth is this FTSE 100 household name trading at 6 times earnings?

A recent downturn has made some FTSE 100 stocks look bizarrely cheap, perhaps none more so than this well-known airline…

Read more »