Head To Head: Direct Line Insurance Group PLC vs RSA Insurance Group plc

Two high-yielders, but RSA Insurance Group plc (LON:RSA) has better upside than Direct Line Insurance Group PLC (LON:DLG)

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The half-year results of general insurers Direct Line (LSE: DLG) and RSA Insurance Group (LSE: RSA) (NASDAQOTH: RSANY.US) hint at different long-term prospects.

Flotation

It’s just 10 months since RBS floated the first tranche of Direct Line shares, and a further institutional sale has brought RBS’s interest down to 48%. I bought shares in the flotation, frankly without knowing too much about the company. It was a fair bet that as a forced seller — by European Union diktat — and with sale of more stock to come, RBS would have to price the issue favourably.

So I sold out at a profit, but probably too early. The shares set a high last week, as the company delivered a reasonably good set of results. Core operating profit was up nearly 30% — partly due to lower weather-related claims — and gross written premiums (the equivalent of turnover) down 4%. But fundamentally, the results reinforced my gut feel that long term the company has nowhere to go.

Comparethepricecomparisonwebsite.com

With over 90% of its business in the UK, Direct Line is hostage to the highly competitive and price-transparent motor and home insurance markets. One day, somebody will launch a website that compares price-comparison sites!

A resurgent UK economy will help, but the main upside lies in cutting bloated costs inherited from RBS. That’s going well and the positive momentum will continue, with management aiming to increase the dividend — yielding over 5% – in real terms. But it’s not a share to buy and forget.

Dividend cut

This was RSA’s first half-year results since slashing its payout last February, and the shares are still 7% below their pre-dividend cut level. But RSA’s results show why it has more opportunities for growth than Direct Line.  It’s much more diversified internationally, with big operations in Canada, Scandinavia and emerging markets.  Cash saved from the reduced dividend can be invested where there is more scope for growth and a better competitive environment.

Growth in net written premiums of 15% in Canada and 16% in emerging markets dwarfed the UK’s 3% to deliver an overall 7% increase. RSA is enjoying operational leverage in its emerging markets businesses, as a higher proportion of incremental income drops through to the bottom line.

RSA is also yielding over 5%, but with substantial non-sterling income its stated intention is simply to grow dividends in line with earnings. Both RSA and Direct Line are trading at a 25%-30% premium to NAV but, for me, RSA offers the better long-term prospects.

Accidents

However, RSA’s dividend cut highlights the potential for accidents in general insurance shares. If you’re looking for a safer bet, I recommend you take a look at The Motley Fool’s top income stock. Just click here to download this report that tells you all about it.  It’s free.

> Tony does not own any shares mentioned in this article.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

More on Investing Articles

Investing Articles

Down 70% with a P/E of 3.5! Is this FTSE 250 stock on the verge of a MASSIVE comeback?

Motor finance lenders are getting a second chance in court that could avoid £30bn in penalties. Is this FTSE 250…

Read more »

Investing Articles

This FTSE 100 stock’s down 50% with a forward P/E of just 6.6! Is it a screaming buy for me?

This FTSE 100 homebuilder surged 40% during most of 2024 before crashing, creating what looks like a lucrative buying opportunity.…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing Articles

Is Nvidia heading for the mother of all stock crashes in 2025?

After a seemingly unstoppable rise, is AI chipmaker Nvidia's stock going to suffer badly if the current AI boom cools…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

Fancy a 13.9% dividend yield? Consider these dirt-cheap investment trusts!

These investment trusts are trading at whopping discounts to their net asset values (NAVs). Here's why they could prove to…

Read more »

Investing Articles

If the market shut down for 10 years, I’d be happy to hold these 2 FTSE 100 shares

Our writer reveals a pair of FTSE 100 shares that he reckons are well set up to deliver strong returns…

Read more »

Investing Articles

Surely, the Rolls-Royce share price can’t go any higher in 2025?

The Rolls-Royce share price was the best performer on the FTSE 100 in 2023 and so far in 2024. Dr…

Read more »

A young woman sitting on a couch looking at a book in a quiet library space.
Investing Articles

Here’s how an investor could start buying shares with £100 in January

Our writer explains some of the things he thinks investors on a limited budget should consider before they start buying…

Read more »

Investing Articles

Forget FTSE 100 airlines! I think shares in this company offer better value to consider

Stephen Wright thinks value investors looking for shares to buy should include aircraft leasing company Aercap. But is now the…

Read more »